Buy again after Bitcoin plummets? Strategy (MSTR) signals "additional purchase," Bitcoin Treasury Company bets big on the next cycle

On February 2nd, news reports indicate that after a sharp correction in the cryptocurrency market over the weekend, the world’s largest Bitcoin treasury company Strategy (MSTR) has once again hinted at continuing to buy Bitcoin. The company’s Executive Chairman Michael Saylor posted a “More Orange” graphic on social media on Sunday, showing the Bitcoin purchase trajectory since August 2020, which is seen as a signal of a new round of accumulation. This may mark Strategy’s fifth purchase in 2026.

Currently, Strategy holds a total of 712,647 Bitcoins, with a market value of approximately $55 billion. The timing of this buy signal is quite symbolic—Bitcoin dropped over 13% over the weekend, briefly touching $75,892, falling below the company’s average cost of about $76,040. The price then rebounded to around $76,700, but this remains an uncommon “unrealized loss moment” for Strategy in recent years.

Market selling pressure is not an isolated event. Last week, Trump nominated Kevin Warsh to replace Jerome Powell as Federal Reserve Chair. Although Warsh has historically been open-minded about Bitcoin, his hawkish stance has sparked concerns among investors about tightening liquidity. Following the announcement, gold and silver prices also declined, U.S. stock indices came under pressure, and sentiment in the crypto asset market quickly cooled down. The Fear and Greed Index fell to 14, a six-week low.

Despite the volatility, Strategy has not slowed its pace. The company has increased the monthly dividend on its Series A perpetual preferred stock STRC to 11.25%, as a core financing tool to continue expanding its Bitcoin reserves. Since November last year, this product has funded the purchase of over 27,000 Bitcoins.

Although high dividend yields pose cash flow risk, Strategy remains committed to executing the “Bitcoin Standard.” Against the backdrop of rising macro uncertainties, this aggressive strategy by the Bitcoin treasury company continues to attract the attention of both institutional and retail investors.