In the past two days, I’ve seen a bunch of people swapping PFP profile pictures and making membership pass purchases again. Everyone’s talking about, “Does this time mean we’re going to build a long-term brand?” Actually, I think PFPs are more like an entry ticket. What really determines whether people stay is whether, later on, you can keep giving them a reason to hang around: content, events, benefits, and the most basic sense of security. Put plainly: if you only post images, don’t handle contracts, and don’t provide clear rules, people will drift away after a while.
By the way, I also saw
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