Lately, I've been paying close attention to whether projects are serious or not, but I actually started by reviewing the treasury expenditures and milestones, rather than listening to the loud claims. Where is the money spent: on development, security audits, infrastructure—things that are "invisible but essential"—or on a bunch of marketing collaborations, KOLs, offline shows... Honestly, the expenditure structure is more honest than the PPT. As for milestones, don't just write "Q3 launch"; it's better if they can match on-chain submissions, testnets, bug fixes—evidence that isn't just a pie-
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