The global encryption market has seen waves of Favourable Information messages in 2024. From the restart of the Bull Market driven by the BTC Halving at the beginning of the year and the successful approval of the first BTC Spot ETF in the United States, to President Trump’s victory in the presidential election in November, and now more and more national governments and listed institutions are including BTC as reserve assets. These events are pushing Cryptocurrency step by step towards the mainstream financial market, and the market sentiment is becoming more and more optimistic.
According to a 20-month study of 5,000 clients in different countries by digital asset institution Nexo, 67.9% of high net worth individuals consider digital assets as a long-term wealth solution, while 69% of Bitcoin holders view it as a persistent store of value.
Under the trend of encryption市场走向主流, Nexo recently announced the launch of a brand reshaping plan, repositioning itself as a digital asset wealth platform, focusing on user experience, and committed to helping customers rise and manage their encryption assets. By prioritizing customers’ wealth rise, Nexo will provide tailored long-term value solutions.
Behind the brand reshaping lies the fulfillment of investors’ diversified business needs
Since its establishment in 2018, Nexo, headquartered in Switzerland, has gained the trust of retail investors and institutional investors in over 200 jurisdictions worldwide with its sound business model and diversified product services. Currently, the platform’s trading volume has exceeded $320 billion, with a cumulative Cryptocurrency loan issuance of $8 billion and payment of nearly $945 million in Interest, fully demonstrating its leading position in the field of digital asset wealth management and laying the foundation for future development: shaping the future of next-generation wealth management.
The digital asset field has rapidly evolved from a niche market to a transformative force in the financial sector, which is even more evident after the approval of BTCSpot ETF. Nexo believes that “investors are ready to enter the market, with 72% of retail investors considering digital assets as an important part of their wealth target.”
At this juncture, Nexo has transformed from a single encryption lending platform to a one-stop digital asset wealth platform through its brand reshaping plan. Today, Nexo not only provides basic services such as Cryptocurrency trading, earning Interest, and encryption collateral loans, but also sets new industry standards by launching the industry’s first personal USD account. It provides personal USD, EUR, and GBP accounts opened in the name of individuals for customers in more than 150 countries, allowing users to directly deposit and withdraw USD through bank transactions, thereby meeting the transparent and convenient trading needs of institutions and high-net-worth clients.
Not only that, in this brand reshaping, Nexo not only adopts a new logo website, but also enhances the user interface experience by focusing on customer-centered to improve the user experience. As Nexo’s survey points out, mature investors in the current market are undergoing significant changes in the way they manage wealth, and they are increasingly inclined to digital tools that can respond to market data and user needs in real time.
To meet the diversified needs of modern investors, Nexo has launched a 360° product suite that focuses on three main service areas. In terms of the rise service, Nexo provides users with flexible and comprehensive investment options. Users can choose profit plans with flexible or fixed terms according to their personal needs, and these services are built on an optimized platform interface to ensure that users can easily and flexibly manage their assets at any time, on any device.
Users can also use Crypto Assets as collateral to improve the efficiency of fund utilization, and trade flexibly among 1,500 trading pairs. The platform also offers advanced tools such as Crypto Assets futures and target price swaps, as well as professional analysis functions to help users make wiser investment decisions in complex market environments.
And in order to achieve efficient use of assets, Nexo has partnered with Mastercard to launch the world’s first “Cryptocurrency-enabled” payment card, the “Nexo Card”. This payment card allows users to directly use their digital assets in daily life, providing high Liquidity and seamless payment experience. Users can spend at over 92 million merchants worldwide that accept Mastercard, enjoying a credit limit of 90% of the value of their encryption assets, without the need to pay a minimum repayment amount, monthly fees, or inactive fees. They can also enjoy a monthly exemption of up to 20,000 euros in foreign exchange fees.
In addition, Nexo has also established a tiered loyalty reward system. For high net worth clients, the platform also provides personalized services, including a 24-hour professional customer service team.
Successfully overcome the encryption crisis, win user trust with Compliance and security
In the encryption trading market, in addition to business innovation, security is always the core issue that users follow the most, which is also one of the important reasons why Nexo is favored by users.
It is important to note that in 2023 alone, the cryptocurrency industry suffered losses of at least 50% of its assets due to security incidents, with a total loss of $1.7 billion, highlighting the importance of strict security standards.
As part of the ‘Golden Triangle of encryption lending platforms’ alongside BlockFi and Celsius, Nexo also faced a Crisis of Confidence due to a series of Black Swan Events from competitors. Celsius and BlockFi even declared bankruptcy to the market in 2022. At that time, due to the collapse of FTX, BlockFi encountered severe financial difficulties at the end of 2022, leading to withdrawal suspensions and ultimately filing for bankruptcy under Chapter 11 of the U.S. bankruptcy law. With a large amount of funds locked in FTX, BlockFi experienced a severe Liquidity crisis. By early 2023, BlockFi began liquidating assets to repay creditors, while platform users’ deposits were frozen and unable to be withdrawn; in the same year, Celsius faced a bank run crisis during the Cryptocurrency Bear Market, with a large number of users panicking and making withdrawals, ultimately applying for Chapter 11 bankruptcy protection in New York court in July.
These events have raised serious questions about the transparency of the crypto market, but Nexo has stood out in this crisis with its stable operating strategy and fast market response capabilities. For example, when Celsius froze customer accounts starting in June 2022, Nexo not only publicly displayed its platform’s financial resilience, but also proposed an offer to acquire part of Celsius’s assets.
This also enables Nexo to successfully seize the majority of the market share from most of its competitors, becoming the leader in the lending platform. Since then, Nexo has made security one of its top priorities, through
Take practical actions to establish a strong security protection system to reduce trading users’ and market concerns.
According to the official website, Nexo has obtained licenses from multiple countries (Australia, Hong Kong, Italy, etc.), and recently obtained ISO 27017 and ISO 27018 certifications, further enhancing the platform’s compliance and security reputation, thereby increasing user trust.
Meanwhile, in terms of user fund security, Nexo chooses to store user funds in high-security third-party top-tier custodial and insurance platforms such as Ledger Vault and FireBlocks, which can provide millions of dollars of insurance coverage for users’ digital assets.
In conclusion, through stringent security standards, a robust Compliance system, and innovative product services, Nexo is creating a secure, transparent, and efficient environment for users to manage and grow their assets. “Looking ahead, Nexo will focus on providing more personalized services, offering autonomy and flexibility in its product suite, and providing tools and expertise to assist users. With the integration of digital assets and traditional investments, Nexo is ready to provide high-value investment vehicles with Compliance for users.” said Elitsa Taskova, Chief Product Officer at Nexo.
Nexo’s 360° product suite now fully meets the needs of autonomy and flexibility.
Savings rise: flexible and fixed-term yield options, accessible 24/7 on all devices.
Advanced encryption tools: Crypto Assets-backed credit lines, 1,500 market pairs, encryption futures, target price swaps, and advanced analysis tools provide users with the opportunity to rise.
Global Access: Provide liquidity and seamless payment options through Nexo Card to ensure funds are easily accessible.
