Adidas and BAPE join hands to create NFT version sneakers

2023-08-16 01:49:16

Author: Stephanie Hirschmiller, Decrypt; Compiler: Songxue, Jinse Finance

**Apparel brand Adidas Originals and BAPE have launched a limited-edition Triple-White Forum 84 BAPE Low collaborative sneaker, which will be auctioned off and paired with a “digital twin” NFT version of the sneaker that can be worn in the virtual universe. **

With the support of Adidas /// Studio (Three Stripes Studio), the auction will be conducted around redeemable NFTs through the Adidas Collect platform. Although Adidas has launched a number of products around NFT before, this is the brand’s first NFT-driven brand event in the form of an auction.

**This campaign will only offer 100 Ethereum NFTs that can be redeemed for one of 100 pairs of the corresponding sneakers. **

This sneaker embodies BAPE with a shooting star graphic on the outside of the upper and the “A Bathing Ape” logo embossed in metallic silver foil. In stark contrast to previous camouflage iterations, the white colorway ties into the narrative of “the original laundromat in the heart of a mysterious desert.”

**Each pair of shoes is equipped with an NFC chip placed in the left tongue, allowing the owner to obtain an NFT-based certificate of authenticity when scanned with a smartphone. **

**Once the pass NFT is used to redeem the physical shoe, the shoe owner will also receive a “digital twin” Ethereum NFT that will “interoperate” with Adidas’ ALTS avatar project, meaning the shoe owner will also be able to Put on their sneakers. ** Adidas has previously stated that those holding 19,500 tokens will be able to swap their current avatar for a functional avatar.

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