Luxurious presence attracts 3.17 trillion KRW investment... Using AI to change the high-end real estate landscape

Luxury Presence, a professional marketing platform for luxury real estate, raised $22 million in Series C funding (approximately 317 billion KRW). The round was led by venture capital firm Bessemer Venture Partners, with participation from NextEquity Partners, GS Backers, TriplePoint Capital, as well as luxury real estate broker Jade Mills and her husband, who serve as advisors. Additionally, the company secured a $15 million loan from JPMorgan Chase.

Luxury Presence’s differentiating advantage lies in providing high-end brand website development support for real estate agents, complemented by AI-based marketing tools. Founder and CEO Malt Kreamer stated, “The core is the AI functionality that helps high-end brokers explore previously unseen transaction opportunities within their core network.” He explained that the upcoming product, ‘Presence CRM,’ launching in February, is a key example of this strategic direction.

Headquartered in Austin, Texas, the company has grown into a platform used by over 17,000 real estate agencies and more than 87,000 agents. Its annual recurring revenue is expected to grow 40% by 2025 and is nearing profitability. While the specific valuation has not been disclosed, the company emphasized that this round of funding represents a meaningful upward revision compared to the B-1 round completed in August 2023.

Bessemer Venture Partners, which invested in Luxury Presence for the third time in this round, commented that the company has the potential to redefine one of the world’s largest traditional industries—real estate. They see it as a company capable of standing alongside vertical AI/SaaS firms like Shopify, Toast, and ServiceTitan.

Luxury Presence has already integrated various AI tools into practical applications. Presence Copilot, a note-taking tool assisting real estate agents in the field, is in use, and an ‘AI Marketing Team’ supporting AI-driven blog writing and ad budget optimization was commercialized last year. CEO Kreamer said, “We are evolving beyond simple marketing automation toward a CRM engine capable of predicting transaction timing, targets, and even what messages should be conveyed.”

Notably, the new Presence platform under development will collect behavioral data within agents’ networks and build predictive models based on this data. The company explained that by combining external information such as property records, social activity history, and asset changes, it can identify potential transaction opportunities that have not yet been listed on the market.

Presence emphasizes that existing real estate technology solutions are often fragmented systems relying on agents for data entry and activity management, whereas its product integrates all functions into a single platform, offering higher productivity and conversion rates. Analysis also added that actual users demonstrate faster growth and higher transaction volumes compared to competitors like Boomtown, Market Leader, and Agent Image.

Its revenue model is based on a subscription SaaS approach, serving clients ranging from individual agents to large brokerages. Additionally, if its proprietary AI handles actual client consultations, usage-based billing elements are added.

This funding occurred amid signs of a recovery in venture capital inflows into real estate tech startups. By 2025, funding into early- to growth-stage startups in the global real estate sector is expected to reach approximately $10.4 billion (about 14.97 trillion KRW), down about 56% from the 2019 peak but showing signs of recovery compared to 2024.