PricewaterhouseCoopers (PwC) will invest in the cryptocurrency business: cannot miss the wave of tokenization

As the US regulatory environment shifts with the passage of the GENIUS Act stablecoin bill, one of the Big Four accounting firms, PwC, announced a comprehensive commitment to the crypto industry, covering everything from auditing and consulting to regulatory advisory. This move not only signifies the end of PwC’s years of cautious observation but also heralds the rapid disappearance of the line between traditional finance and blockchain.

US regulatory easing prompts PwC to invest in crypto business: now is the best time

PricewaterhouseCoopers (PwC) CEO Paul Griggs told the Financial Times in an interview that the company has launched a full deployment of internal personnel and expertise, actively expanding cooperation with crypto enterprises.

He pointed out that the key reason for this shift is the passage of the GENIUS Act and the clear regulatory framework for stablecoins, which makes the company believe that now is the best time to invest in the crypto ecosystem:

“I expect regulatory clarity to give people more confidence to invest in related products and asset classes. Tokenization of everything will undoubtedly continue to evolve, and PwC must participate in this ecosystem.”

He candidly admitted that the cryptocurrency sector has previously faced suspicion and scrutiny from authorities, especially with multiple law enforcement actions against crypto companies, which caused many accounting firms to keep their distance from the industry.

From conservative to proactive: PwC offers “comprehensive” crypto services

In Taiwan, PwC’s Taiwan firm lists a range of crypto-related services on its website, including accounting and taxation, information security, legal consulting, blockchain applications, and risk management. As of October last year, the company’s global revenue was $56.9 billion.

Griggs emphasized: “We will not invest in a field we are not yet prepared for. Over the past 10 to 12 months, as we have gained more opportunities in digital assets, we have also strengthened internal and external resources.”

Whether it’s auditing or consulting, PwC can assist.

(FinTechOn｜SBI Technology Director: Accounting standards are unclear, making it difficult to implement stablecoins in corporate applications)

Big Four accounting firms fully entering the scene: cryptocurrencies become essential in the new era

PwC’s shift is not an isolated case; the Big Four are also stepping into the crypto industry:

KPMG (KPMG) offers crypto auditing, risk control, and compliance services.

Deloitte (Deloitte) has established a blockchain alliance, providing consulting services for Ava Labs, Bitwave, Chainalysis, and others.

Ernst & Young (Ernst & Young, EY) offers crypto strategy and tax services.

From the public to enterprises: PwC launches “Crypto Expansion Plan” across industries

Today, PwC’s statement not only targets crypto exchanges but also traditional banks, payment providers, regulators, and even government agencies interested in entering the field. Griggs stated that over the past year, PwC has continuously increased its cases in the crypto sector, with steady growth in both auditing and consulting.

PwC’s shift sends a signal to the market: as the Big Four gradually enter the cryptocurrency space, blockchain technology adoption is shifting from niche markets to mainstream and enterprise sectors.

This article “PricewaterhouseCoopers PwC will invest in cryptocurrency business: cannot miss the tokenization wave” first appeared on Chain News ABMedia.