Microsoft's XBOX Empire Crumbles? Reports of Canceling Game Console Development, Users in Europe and America Trigger Subscription Cancellations

Xbox Game Pass monthly fee increased by 50%, Microsoft from impulse to profit, game subscription model ushered in a key turn (Synopsis: Earn $300 million in 7 days) Mystery trader TechnoRevenant is the new king of the chain, or the slaughterer of the market? (Background supplement: ByteDance engineer to tens of millions of dollars crypto trader: calm wealth password and trading philosophy) Microsoft (Microsoft) exploded in October 2025, the signature subscription-based Xbox Game Pass monthly fee increased by 50%, within a few days the remarks and responses caused a collapse of social players, and many KOLs in Europe and the United States expressed their position" The XBOX brand is over", and threatened to leave the XBOX ecosystem, and in this case, it was reported that Microsoft would take over the XBOX console business, which also made XBOX worse in the public opinion. According to Microsoft's promotional video released in early October, it claimed that Xbox Game Pass ushered in a “comprehensive upgrade”, but did not mention the price increase at all: about 50 games can be played for $10 per month; $15 to play about 200 games; The Ultimate plan offers more than 400 titles for $30, including future Day1 first-day consoles such as Moments of Victory: Black Ops 7 and The Outer Worlds 2. However, for the core players in Europe and the United States who used to “eat all-you-can-eat” of $15~20, $30 has exceeded their expectations for game spending, spending as much as $360 a year, making the community have a “wave of unsubscribers” calls. A well-known Internet celebrity “penguinz0” A film called “XBOX is dead” has received 2 million views, and more than 15,000 comments criticizing Microsoft's inaction, making European and American YT set off a wave of criticism of Microsoft. Sequelae after the acquisition of Activision Blizzard The price increase is not an isolated incident, according to Bloomberg, it is a belated sequel after the $69 billion acquisition of Activision Blizzard (Activision Blizzard) in 2023. Microsoft stressed to British regulators at the time that adding Game Pass on the first day of a large new game could drive a multiplier increase in subscriptions. However, the reality is a double-edged sword, with several current and former employees revealing that putting Moments of Victory into the GamePass solution cost console and PC retail sales more than $300 million last year. Even though Black Ops 6 is still the annual sales champion in the United States, 82% of revenue falls behind rival PlayStation, showing that subscription revenue is not enough to fully cover the gap between physical and digital sales. Jost van der Ruen, founder of market research firm Aldora (Joost Van Dreunen), bluntly said: Game Pass didn't explode as expected after acquiring Activision, and Microsoft realized that infrastructure costs didn't match current pricing. According to The Verge, “Decisive Moment: Black Ops 7” also ushered in poor pre-order numbers because of the Game Pass policy, “The Verge” Tom Warren explained: If it were not for the obvious decline in pre-orders for “Decisive Moment”, Microsoft would not have significantly increased the price of Xbox Game Pass. User data was also mediocre. Game Pass grew 80% from 2020 to 2021, but only 36% from 2022 to 2024. Microsoft has not updated since it announced 34 million subscribers in February 2024, which is widely interpreted as stagnant growth. Microsoft is under pressure to develop AI, shooting at other departments The subscription economy has reached the middle of the field, and it is difficult to continue the increase in membership by relying on low prices and a large number of content stacks, Netflix and Disney+ have already entered a cycle of price increases, and Xbox cannot stay out of the situation now. In January and September 2024, Xbox's two waves of layoffs totaled 2,550 people, in part due to high development costs and weaker-than-expected profits. Microsoft Chief Financial Officer Amy Hood (Amy Hood) has asked Xbox to ease monetization pressure “with higher revenue per user.” And Bloomberg also mentioned that Microsoft is not as good as others in AI investment, but the golden bullet is actually from other departments, and Microsoft, which spent tens of billions of dollars to acquire Blizzard, has naturally become the main review object of the parent company's “solidarity with AI” in the game department to see growth. The latest announcement video is also nowhere to be seen by Phil Spencer, the head of Microsoft's games, and rumors are likely that Spencer and the new president Sarah Bond will be replaced by Microsoft's parent company. Game hardware cancellation? WHAT'S THE FUTURE OF XBOX? A few days ago, it was reported that the XBOX handheld operated by Microsoft and AMD was now completely canceled, and the source KeplerL2 pointed out that the reason for the cancellation was that AMD required Microsoft to ship at least 10 million units in order to meet the cost production SoC, compared to the cumulative sales of the Steam Deck estimated to be only about 5 million units. As for the development of the next generation of game consoles, there is no news at present, so the news of stopping development has also followed, and GAF and other related leakers have pointed out that Microsoft may completely withdraw from the console business and focus on third-party game manufacturers. In the face of major doubts, Microsoft only slightly mentioned the response on Windows Central and other pages, saying that it is still trying to actively develop the next generation of XBOX hardware with AMD. In this regard, Kepler L2 also put forward an analysis, believing that Microsoft's cancellation of the first-party hardware cooperation in the middle of the process, in fact, the cost of liquidated damages may be higher than the sale of hardware, so that Microsoft has to do, but indefinitely delay the embarrassing situation. IN THE FACE OF XBOX'S COMPLETE DEFEAT, EUROPE AND THE UNITED STATES ARE IN A TART, BUT IT SEEMS THAT TODAY (7) BEGAN TO REPORT THAT MICROSOFT HAS SOME CONCESSIONS TO PLAYERS, AND MICROSOFT IS SUSPECTED OF STARTING TO SEND EMAILS TO SAVE CUSTOMERS, CLAIMING THAT AS LONG AS YOU DON'T CANCEL THE SUBSCRIPTION, YOU CAN MAINTAIN THE OLD RATE, BUT THIS SEEMS TO BE UNABLE TO SAVE THE PLAYER'S VOICE, AFTER ALL, THE MONTHLY LAUNCH OF THE GAME DOES NOT NECESSARILY HAVE TO WANT, WANT TO RETREAT THE ETHNIC GROUP HAS BECOME THE MAINSTREAM, AND NOW THE SUBSCRIPTION COST IS RISING, BECOMING A NEW VICIOUS CIRCLE. If XBOX wants to save the decline, it may need to “need comprehensive reform” as the iron fan community said. Have you checked your emails man? Xbox are emailing people in different markets, reverting “aspects” of the Game Pass price increase. pic.twitter.com/mdUsvdhBqi — Pigeon (@PigeonGoGaming) October 7, 2025 Related Stories Legendary trader Eugene: Bitcoin is weak “altcoin” is difficult to break, CryptoQuant analyst: BTC may backtest $100,000 Investment Psychology What drives us to pull full leverage, cross Stud memecoin? The highly leveraged part has been cleaned by the market, and 5 altcoins are expected to usher in a rebound opportunity? "MICROSOFT XBOX EMPIRE COLLAPSE? Pass Cancel…