Late reports indicate that Li Auto is studying Huawei, and the more they learn, the worse their sales become. A case worth pondering is:

Initially, sales commissions were very low. After studying Huawei, new Huawei executives significantly increased incentives.
Subsequently, it was discovered that to secure high returns, some Li Auto top sellers would secretly split a 3000 yuan commission with customers, while other salespeople earning only 1500 yuan in commission were forced to follow suit to survive.
Some salespeople no longer focus on how to introduce the product but instead look forward to customers test-driving at other Li Auto stores and then directly negotiating rebates and placing orders.
Li Auto once took a tough stance against malicious rebate practices. By mid-2025, a store was found to have given a rebate; the store manager’s commission and performance were reset to zero for that month. Within half a year, three such incidents were discovered, and the store manager resigned. “The crackdown on rebates was very strict; all store managers and supervisors were held accountable,” said an employee.
This approach is also used by Huawei, but Li Auto’s strict crackdown only lasted a few weeks. Employees quickly realized that the rebate investigation list was no longer being updated. “Then everyone understood what was going on,” said one employee. “The movement is over; whatever needs to be done, just do it. If you don’t, you’re a fool waiting for others to sign your orders.”
Li Auto is fully moving away from Huawei’s model and returning to its original approach. Every company's path to success is completely different.