From Trading Interaction to Gameplay Structure: A New Exploration in Mechanism Design

In the context of increasingly mature digital asset trading, industry competition is shifting from solely focusing on core functionalities to gradually optimizing user experience and interaction structures.

Initially, designs mainly centered around trading rebates or phased activities. In recent years, some platforms have begun to experiment with more engaging interaction mechanisms, aiming to enhance user participation and experience within the platform without altering the core trading logic.

Recently, Weike launched an interaction gameplay centered around a “card-collecting logic,” seen as a mechanism design attempt by the platform.

Transforming Trading Actions into Accumulable Participation Elements

Unlike traditional activities that directly reward users, this gameplay concept involves converting users’ routine actions within the platform into participatory elements that can be accumulated. After completing different types of operations, users receive corresponding amounts of participation resources, which can be used for subsequent gameplay combinations.

When resources reach certain thresholds, the system calculates and combines them according to predefined rules. During participation, users can choose their own actions or let the system handle them automatically, ensuring the overall process remains continuous.

Structurally, this design transforms what was once a linear behavior path into a process with strategic options, allowing user participation to extend beyond single outcomes and into phased accumulation.

Introducing Random Variables to Enrich Interaction Layers

On the mechanism level, Weike has incorporated some random trigger rules to adjust resource acquisition paths or combination methods. This design does not alter the fundamental logic but enhances the diversity of participation through variations in variable structures.

From a product experience perspective, moderate elements of uncertainty can elevate interaction levels, prevent highly repetitive operation paths, and maintain overall stability within the rule framework.

Shifting from Short-term Activities to Continuous Structures

Compared to previous centralized activity models, this gameplay emphasizes ongoing participation and phased settlements. User actions are no longer tied to a single point in time but contribute to a dynamic, long-term interactive structure through continuous accumulation.

The significance of this mechanism design lies in enhancing users’ sense of engagement with the platform ecosystem through structured arrangements, rather than relying solely on short-term incentives.

Innovation in Mechanisms as a New Variable in Platform Competition

As the industry becomes more regulated, differentiated competition among trades is evolving toward more granular levels. Beyond product features and security systems, constructing reasonable interaction structures and participation mechanisms has become a new area of exploration.

From this perspective, card-based interactions are not merely entertainment-oriented designs but represent product innovations aimed at optimizing user behavior pathways. In the future, similar mechanism innovations are likely to gradually appear across more platforms.