The cryptocurrency market is experiencing increased volatility, which has led to a sharp rise in user interest in Bitcoin in search engines. The volume of Google searches for the word "Bitcoin" has significantly increased recently. This happened after the asset's price dropped to the $60 000 mark — the lowest level in several months. According to Google Trends data, the interest index reached 100 points for the week starting February 1, 2026. The previous peak in search activity was recorded in November, when Bitcoin for the first time in a long period fell below the psychological mark of $100 000.