We are in a market where the marketing department in some projects chooses:- spend $50k on a stand at a silly exhibition- spend $50k a month on KOLs that everyone buys and no one reads- Invest $100k in ambassadorship and pay for terrible content that only repels peopleInstead, it should read:- spend several thousand on consulting with those who know how to boost Twitter- hiring a good ghostwriter- study people\'s needs and play on themIs it really that difficult to open any article about marketing and read the first 10 pages?