The competition among crypto exchanges over the past ten years has mainly revolved around trading volume and listing speed, focusing on traffic. But by 2026, the situation is different.
As the market gradually matures and users become more rational, relying solely on traffic dividends can no longer sustain growth. The competitive logic among major leading exchanges is shifting—from burning money to attract users to focusing on improving services, enhancing ecosystems, and strengthening security systems to build real competitive advantages.
By observing the strategies of the three major platforms, we can feel this change. The competition is now about repositioning; those who can differentiate themselves in product experience, risk management, and innovative features will have an advantage in the new round of reshuffling. After traffic peaks, the competition among CEXs is no longer about scale but about depth.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
9 Likes
Reward
9
4
Repost
Share
Comment
0/400
ZKSherlock
· 2h ago
actually... the whole "flow-based competition → depth-based competition" narrative is kinda misleading, ngl. what they're really describing is just maturation filtering out the grifters, but the trust assumptions underlying these platforms haven't fundamentally changed. like, you're still trusting custodians with your keys lmao
Reply0
TokenRationEater
· 3h ago
Well said, finally someone has explained this thoroughly. The era of burning money and land grabbing has indeed passed. Exchanges that are still simply stacking trading pairs should really reflect on themselves.
View OriginalReply0
GasOptimizer
· 3h ago
Haha, finally it's not the era of reckless spending anymore. That's more scientific.
View OriginalReply0
OldLeekConfession
· 3h ago
That's true, but I still believe that most exchanges are simply not capable of truly upgrading their security and are still just harvesting profits.
The competition among crypto exchanges over the past ten years has mainly revolved around trading volume and listing speed, focusing on traffic. But by 2026, the situation is different.
As the market gradually matures and users become more rational, relying solely on traffic dividends can no longer sustain growth. The competitive logic among major leading exchanges is shifting—from burning money to attract users to focusing on improving services, enhancing ecosystems, and strengthening security systems to build real competitive advantages.
By observing the strategies of the three major platforms, we can feel this change. The competition is now about repositioning; those who can differentiate themselves in product experience, risk management, and innovative features will have an advantage in the new round of reshuffling. After traffic peaks, the competition among CEXs is no longer about scale but about depth.