Seeing the news that Sun Yuchen plans to spend $30 million to have a one-hour meeting with Elon Musk, many people in the crypto circle are laughing—some say it's worth it, others shake their heads.

To put it simply, this is not just a casual dinner. It is a carefully designed business game. Traffic is real gold and silver, especially when someone with Musk's influence can directly sway the coin prices. Sun Yuchen's plan is very clear: use money to buy a ticket to a top-tier conversation. This move can be called ruthless or strategically brilliant.

Someone has calculated that spending 30 million here is much more cost-effective than advertising expenses. After all, traditional marketing is slow to show results, but a single appearance by a top influencer can change the public opinion landscape.

Whether this will succeed or not is another story; the key is that Sun Yuchen has already stirred up enough buzz. The keywords Tron and Web3 are now part of global discussions. For him, this alone is already a win. The crypto market is like this—marketing is always a big business.