It's puzzling how a major brand coin—backed by a company actively innovating on blockchain and a heavyweight CPG player building on BASE—has barely caught the attention of ecosystem promoters. The project itself is shipping aggressively, yet visibility within the community remains surprisingly muted. Meanwhile, the BASE ecosystem appears to be channeling considerable energy toward memecoin narratives. This raises an interesting question: is it a matter of marketing prioritization, or are different project types receiving unequal promotion within the platform's growth strategy? Worth watching how this positioning evolves.