2026-01-19 16:25:27

Different on-chain assets adopt varied expansion strategies. BNB achieves growth through exchange integration, while ZIG follows a multi-channel distributed approach.

Currently, ZIG's accessibility coverage is already quite extensive—supported by more than seven mainstream exchanges, including Bybit, Kraken, Bitget, Gate, MEXC, HTX, and KuCoin. More importantly, the project has also integrated native mainnet support on Bybit and Phemex, allowing users to interact directly through these platforms' wallets, eliminating many intermediate steps.

From a regional perspective, the EUR trading pairs provided by Bitvavo have opened the door to the European market, covering over 24 European economies. In derivatives, the futures market on KuCoin offers traders risk management tools. For participants in the Cosmos ecosystem, integration with Keplr wallet provides native ecosystem connectivity.

The significance of these access points lies in—they each remove friction for different types of participants. Institutional participants can enter through compliant on-chain gateways, retail users can still use familiar centralized exchange interfaces, and Cosmos ecosystem users can participate through their preferred wallet tools.

This is not just marketing strategy but genuine infrastructure development. It enables ecosystem participation to transcend geographical and regulatory boundaries.

Based on the activity levels on protocols like Oroswap and Permapod, it is this expanded access that supports broader on-chain engagement. When assessing a project's infrastructure maturity, it’s not just about TVL; more importantly, it’s about the diversification of access pathways—this truly reflects the participation threshold.

BNB1,18%

ZIG-2,72%

HTX-1,32%

ATOM4,08%

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

13 Likes

Reward
13
6
Repost
Share

Comment

0/400

ApeEscapeArtist

· 8h ago

Damn, this is what I call a proper layout, not just a simple "I listed on an exchange" kind of thing. This distributed access approach is definitely more reliable than relying on a single point, opening up opportunities for different users. I'm quite interested in the Keplr integration; Cosmos ecosystem folks finally don't have to struggle anymore. To be honest, looking at TVL is really meaningless; what matters is how easily users can get in. The European market is also quite good; the issue of EUR trading pairs is often overlooked but actually very important. This is true infrastructure, unlike some projects that boast every day but haven't actually done anything.

View OriginalReply0

DogeBachelor

· 8h ago

Wow, this is the real gameplay. BNB relies on exchanges for revenue, while ZIG has directly expanded across the board. Retail investors and institutions both have ways to get in; this is exactly what infrastructure should do. Opening EUR trading pairs to the European market, Keplr directly connects to the Cosmos ecosystem... No hype, no blackening, this layout is indeed aggressive. Compared to projects that only boast about TVL, diversification of access points is the real consideration.

View OriginalReply0

SoliditySurvivor

· 8h ago

Wow, this is what I call paving the way. It's not just bragging about visiting a few exchanges; this truly allows different types of people to come in and play.

View OriginalReply0

OneBlockAtATime

· 8h ago

Damn, this is what true infrastructure is all about, not those projects that just boast all day long. ZIG's approach is interesting, directly laying out the global roadmap, unlike some coins that only boast through one or two major exchanges. I like the Keplr wallet integration; Cosmos users can participate directly, saving trouble. The TVL approach should have been discarded long ago; the real measure is how the project is integrated—those who understand, understand. Europe is opening up? The move with the EUR trading pair was well played.

View OriginalReply0

AirdropSkeptic

· 8h ago

This is the true infrastructure approach, not just stacking exchanges. The real underlying logic is multi-entry points > large TVL. This kind of distributed access method indeed solves practical problems. The Keplr integration part is quite interesting, with a self-sustaining loop within the Cosmos ecosystem. I'm a bit curious about how active Oroswap's data is. But to be honest, how many access paths are enough to be considered truly mature, and what are the standards? Handling EUR trading pairs for the European market is indeed a detail. From this perspective, ZIG does have some potential.

View OriginalReply0

AirdropBlackHole

· 9h ago

Really, multiple entry points are the way to go, much more reliable than just stacking TVL. ZIG's approach is thoughtful; Europe is about to take action, derivatives are also in play, and the Cosmos ecosystem isn't falling behind... this is what infrastructure is all about. The centralized integration approach of BNB has been like that for a long time; ZIG's distributed route is indeed quite interesting. Wait, is native integration on Phemex real? If it stabilizes, I might give it a try. Basically, it's about allowing everyone to participate without redundant costs, which is indeed a bit more advanced. But it still depends on whether the activity level on Oroswap can hold up...

View OriginalReply0