Here's what's really happening in the Bitcoin market: the institutional players and wealthy folks? They're keeping their coins in self-custody, no questions asked. But for everyone else, the narrative shifts dramatically—they're being encouraged to deposit into custodial platforms, stack leverage, and borrow against their holdings. It's a tale of two strategies in the crypto space. Those at the top understand the fundamental value of owning what you actually control. Meanwhile, regular investors find themselves in an ecosystem where leverage and borrowed positions become the default approach. The system works differently depending on which side you're on.