Cosmos played a crucial role in launching multiple blockchains, including BNB Chain, which went on to achieve massive adoption and market dominance. Ironically, while these projects soared, Cosmos itself struggled to capture comparable momentum. This raises a compelling question about incentive alignment in blockchain ecosystems—does building infrastructure for others inevitably mean missing out on your own upside? Or is there a model where ecosystem creators and participants can both win? The answer might reshape how we think about protocol strategy and token economics.