Data center operators could learn valuable lessons from the energy efficiency strategies employed during the fracking boom. The fracking industry's rapid expansion forced companies to optimize operational costs and energy management under pressure—lessons directly applicable to today's data center challenges. As demand for computational power surges in the crypto and AI sectors, data centers face mounting pressure to reduce energy consumption while scaling capacity. The fracking playbook offers a roadmap: invest in infrastructure optimization, adopt cost-reduction technologies, and build resilience through diversified energy sourcing. Whether it's renewable energy integration or advanced cooling systems, the efficiency mindset that drove fracking operations could help data centers achieve better margins and sustainability simultaneously.