JPMorgan has become the world's largest active ETF issuer, managing $256 billion in assets and surpassing DFA to claim the top spot. The active ETF space has become one of Wall Street's most lucrative segments lately. Unlike passive products with razor-thin margins, actively managed ETFs generate meaningful revenue streams, which explains the intense competition for market share. What makes JPMorgan's achievement particularly noteworthy is the scale they've achieved—$256 billion is a staggering figure that reflects both their distribution reach and investor confidence in their active management capabilities. The momentum in active ETFs continues to build, as more institutional and retail investors recognize the potential for outperformance compared to purely passive strategies. For traditional asset managers, this category represents a rare bright spot where they can differentiate from index trackers and defend premium pricing.