OpenAI is gearing up to introduce ads in ChatGPT for the first time, marking a significant pivot in how the company plans to generate revenue. This move signals the AI giant's intention to explore alternative monetization streams beyond its current subscription-based model. The shift reflects growing pressure to diversify income sources as the platform scales and competition in the AI space intensifies. Integrating advertisements could reshape how users interact with the platform and sets a new precedent for AI application revenue models in the industry.