Plush Pepe is a digital collectible series on the TON blockchain, issued through the Telegram Gifts feature.

Telegram officially refers to them as Digital Collectibles, but in the crypto community, they are more commonly called NFTs.

Compared to traditional NFT projects, the biggest difference of this type of Telegram Gifts is its native integration advantage — directly embedded in one of the world's largest social media platforms. This means that millions of Telegram users can access and interact with these assets without additional steps, greatly lowering the barrier to Web3 applications.