TikTok has become a solid channel for onboarding crypto users. The short-form video format naturally lowers entry barriers for newcomers—they see trends, learn about projects, and jump in without needing to understand complex blockchain fundamentals first. That's exactly why many token launch platforms are doubling down on TikTok strategies. The platform's algorithm can amplify content virally, turning small communities into massive ones almost overnight. When executed right, a single viral clip can drive thousands of new users to discover emerging tokens and DeFi ecosystems. It's less about being salesy and more about riding the wave of organic social engagement that TikTok specializes in.