Engagement metrics aren't built on likes—they're built on passion.
Love and hate actually stem from the same emotional root. What kills momentum? Indifference.
When your content gets met with apathy, there's no conversion, no community, no movement. Real traction comes when people feel something strongly enough to act. Whether they're advocates or critics matters less than the fact that they care.
In Web3, this distinction becomes sharper. Projects that trigger genuine passion—even polarizing conversations—outperform those stuck in the middle. Apathy is the real silent killer of adoption.
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0xLuckbox
· 16h ago
ngl indifference is the real poison, more deadly than bad reviews... It's even more so in Web3—either get cursed to death or live well, there's no middle ground.
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YieldWhisperer
· 16h ago
nah actually the math doesn't check out here. seen this exact "passion over metrics" narrative in 2021 right before three major collapses. let me examine the tokenomics... apathy isn't the killer, it's unsustainable models dressed up as "community engagement"
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MysteryBoxBuster
· 16h ago
ngl I hate it, but better than being ignored... This is the true survival of the fittest.
Engagement metrics aren't built on likes—they're built on passion.
Love and hate actually stem from the same emotional root. What kills momentum? Indifference.
When your content gets met with apathy, there's no conversion, no community, no movement. Real traction comes when people feel something strongly enough to act. Whether they're advocates or critics matters less than the fact that they care.
In Web3, this distinction becomes sharper. Projects that trigger genuine passion—even polarizing conversations—outperform those stuck in the middle. Apathy is the real silent killer of adoption.