$VRA Verasity Foundation Launches In-Depth Research Report on PLRL Token

1. Background and Research Objectives

1.1 Overview of the Verasity Ecosystem

Verasity is a blockchain-based video advertising technology and esports platform aimed at eliminating ad fraud, increasing transparency, and rewarding genuine users through its patented "Proof of View"(Proof of View, PoV) protocol. Founded in 2017, the platform combines blockchain technology with the traditional digital advertising industry to create a revolutionary ecosystem for publishers, advertisers, and viewers.

Core products include the VeraViews ad stack, VeraPlayer video player, VeraEsports esports platform, and VeraWallet wallet. VeraViews is an open ledger video ad ecosystem utilizing patented PoV technology to identify and prevent ad fraud. VeraPlayer integrates a video reward mechanism allowing users to earn VRA tokens by watching videos. VeraEsports offers an esports tournament platform combining gaming competitions with token rewards. VeraWallet, as the official wallet, supports storage, staking, and fiat exchange of VRA tokens.

Technologically, Verasity employs a hybrid model integrating proprietary modules with blockchain technology, artificial intelligence, and machine learning. Its ad tech stack’s core is the patented PoV system, with blockchain components creating an open ledger backend for ad campaign data. VeraViews integrates these technologies across 13 modules to provide multi-layered fraud defenses.

1.2 Review of the New Token PLRL Launch Event

In December 2025, the Verasity Foundation announced the launch of a new token, PLRL, which sparked significant controversy in the crypto community. According to the announcement, PLRL’s total supply cap is 10 billion tokens, as a solution to address existing limitations of the VRA token. More aggressively, the foundation referred to VRA as a "legacy" or "dinosaur" project, implying it no longer meets future ecosystem needs.

This sudden token split decision caught the VRA community off guard. The announcement stated that the new token mechanism would completely replace all previous tokenomics and roadmaps, including the previously promised PoV token migration plan. The foundation initially planned to migrate PoV tokens from Ethereum to Tron but changed course at the last minute, deciding to retain Ethereum as the base for all PoV operations and to introduce PLRL to resolve technical and economic model issues.

PLRL is positioned as the "Internet Rights Layer"(Internet Rights Layer), representing Verasity’s ambition to expand into the broader digital economy. Unlike VRA, focused on digital advertising, PLRL is designed as a new product ecosystem aimed at enabling the acquisition, creation, and distribution of internet value.

1.3 Research Framework and Analytical Dimensions

This report will analyze the strategic reasons and potential impacts behind Verasity Foundation’s decision to launch PLRL from five core dimensions: technical architecture, ecosystem development, tokenomics, market strategy, and risk assessment. By examining VRA’s technical bottlenecks, ecosystem development needs, dual-token design logic, and market/community reactions, the report aims to provide a comprehensive, objective perspective to understand the strategic considerations and possible consequences of this major decision.

2. Technical Architecture Drivers

2.1 Analysis of VRA Token’s Technical Bottlenecks

Since its launch in 2018, VRA has operated on the Ethereum blockchain. Initially issued as an ERC-20 token, it was upgraded to ERC-777 in 2021 to improve efficiency. However, as the ecosystem grew, VRA faced multiple technical challenges.

Ethereum’s performance limitations are primary. High transaction fees(Gas fees) significantly impact daily operations. VRA, as an ERC-20 token on Ethereum, incurs transaction costs directly tied to Ethereum’s Gas prices. During network congestion, small transactions can cost more than their value, which is unacceptable for frequent small payments like video ad rewards and user incentives.

Supply sharing between VRA and POV tokens is another key bottleneck. The maximum supply of VRA is 100.24 billion tokens, including 90 billion non-tradable POV(Proof of View) tokens. This shared supply mechanism causes market distortions: tradable VRA tokens are only about 9.79 billion, less than 10% of total supply; meanwhile, a large portion of POV tokens are locked, creating severe supply imbalance.

Token functionality limitations are also evident. Originally designed as a multi-purpose token for ad payments, user rewards, staking, and governance, the single token architecture cannot meet the differentiated needs of expanding applications, especially in new areas like gaming, AI, and real-world asset tokenization, which require more flexible and specialized token mechanisms.

2.2 Ethereum Blockchain Performance Limitations

Ethereum’s inherent performance issues constrain Verasity’s ecosystem in several ways.

High and volatile transaction costs are the most direct impact. Ethereum’s Gas fee mechanism adjusts dynamically based on demand; during busy periods, Gas prices can soar to hundreds of Gwei, making individual transactions cost several dollars or more. For platforms like Verasity that handle numerous small transactions—such as user rewards and ad click payments—these costs erode profit margins and degrade user experience.

Network congestion affects transaction confirmation speed. Ethereum’s limited block capacity means that during high load, confirmation times can extend to minutes or longer. This is unacceptable for real-time applications like live reward distribution and instant ad bidding, potentially causing user drop-off and reducing platform engagement.

Complexity of smart contracts also limits scalability. As Verasity’s ecosystem functions expand, smart contract complexity grows exponentially. Ethereum’s bytecode size and computation limits make implementing advanced features costly or infeasible, especially when processing large-scale user data and complex business logic.

2.3 PLRL’s Technical Architecture Design

To address VRA’s technical bottlenecks, PLRL adopts a new architecture reflecting Verasity’s understanding of blockchain’s future development.

The most notable feature is an independent blockchain architecture. Unlike VRA’s reliance on Ethereum, PLRL is designed to run on a standalone blockchain, solving Ethereum’s performance issues and offering greater flexibility for upgrades and new features. This new chain supports higher transaction throughput and lower costs, suitable for large-scale digital economy applications.

The dual-token ecosystem is the core innovation. PLRL and VRA operate on separate, complementary smart contracts and chains, forming a clearly divided dual-token system. VRA remains focused on digital advertising, handling ad payments and user rewards; while PLRL serves as the "Internet Rights Layer," supporting broader digital economy scenarios including gaming, AI, and real-world asset tokenization.

Innovative consensus mechanisms and performance optimizations ensure efficient operation. While details are not fully disclosed, PLRL likely employs advanced consensus algorithms such as Proof of Stake(PoS) or variants, to achieve higher transaction capacity and lower energy consumption. Layer 2 solutions like sharding and state channels are also expected to enable thousands of TPS.

2.4 Implementation Plan for Technical Migration

Verasity Foundation has outlined a detailed migration plan to ensure a smooth transition from VRA to PLRL.

Phase 1: System architecture design and development(Q4 2025 - Q1 2026). Focus on designing the PLRL blockchain, developing smart contracts, and conducting security audits. Also, develop token swap mechanisms to allow existing VRA holders to receive PLRL at a certain ratio. Rumors suggest ratios between 10:1 and 100:1, but official details are pending.

Phase 2: Testnet deployment and functionality verification(Q2-Q3 2026). Before mainnet launch, comprehensive testing of smart contracts, network performance, and security will be conducted. Community members will be invited to participate in testing and feedback collection.

Phase 3: Mainnet launch and token migration(Q4 2026). The mainnet will go live, and token migration from VRA to PLRL will commence. Users must send VRA tokens to designated addresses within a set window to receive equivalent PLRL tokens.

Phase 4: Ecosystem integration and upgrades(2027 and beyond). Existing applications like VeraViews, VeraEsports, and VeraWallet will be gradually migrated and upgraded to leverage PLRL’s architecture. New applications and features will also be developed.

3. Strategic Considerations for Ecosystem Development

3.1 Analysis of Verasity’s Current Business Landscape

Verasity’s business scope has expanded from digital advertising to multiple related fields, forming a diversified ecosystem.

Digital advertising remains core. VeraViews, as the main ad platform, uses PoV technology to prevent fraud, providing transparent revenue sharing with publishers. It has partnerships with major media outlets like Khaleej Times in the UAE and integrates with ad exchanges like Alkimi Exchange, building a global ad trading network.

Esports and gaming are rapidly growing segments. VeraEsports hosts tournaments and rewards players with VRA tokens. It explores blockchain gaming and Play-to-Earn models. In July 2025, Verasity partnered with Funton, a platform with over 500,000 monthly active users, integrating VeraPlayer into its ecosystem.

Technology services and licensing demonstrate Verasity’s market value. PoV technology is licensed to other companies. In Q2 2025, Verasity added eight partners, including Turbo(, a popular crypto meme token project, and Paal AI), an enterprise AI solution supported by IBM.

Emerging fields show Verasity’s innovation. Collaborations with CryptoAutos apply PoV to luxury car tokenization and leasing, verifying video content authenticity. Partnerships with Astrena AI extend into AI-driven gaming, reflecting forward-looking tech adoption.

3.2 From Advertising to Digital Economy Strategic Shift

Launching PLRL is a strategic move to diversify from a single ad business to a broader digital economy platform.

Market size and growth potential drive this shift. While the global digital ad market is large, growth is slowing and competition intensifies. Conversely, sectors like blockchain gaming, AI, DeFi, and NFTs are experiencing explosive growth. PLRL enables Verasity to tap into these emerging markets.

Technical capabilities underpin this transition. PoV protocol, fundamentally a blockchain-based behavior verification and value distribution mechanism, can extend beyond ad views to gaming, AI training, and user engagement verification. As a "Internet Rights Layer," PLRL leverages these tech advantages.

User base expansion demands diversification. Ecosystem growth has attracted gamers, content creators, and developers, whose needs differ. A single VRA token cannot serve all scenarios; PLRL offers a flexible value exchange tool.

Changing competitive landscape accelerates transformation. Major tech giants like Google, Meta, and ByteDance dominate digital advertising, with vast user bases and resources. In emerging digital economy sectors, Verasity can leverage innovation and first-mover advantages to carve out niche positions.

3.3 Application Scenarios of PLRL

PLRL is designed as a multifunctional token with applications beyond traditional advertising.

Digital identity and rights proof are key. As an "Internet Rights Layer," PLRL can verify and prove user rights, including content creation, data ownership, and participation. Smart contracts enable digitization and transfer of these rights across platforms.

Cross-platform value exchange is another core feature. Unlike VRA, mainly used within Verasity, PLRL is intended as a cross-platform value medium, facilitating exchanges across DApps, games, and social media, breaking platform silos.

Incentives and loyalty programs demonstrate PLRL’s flexibility. Developers can create reward schemes like activity bonuses, referral rewards, and content contributions. This universal incentive framework supports diverse user engagement scenarios.

Decentralized governance is a high-level application. Holders of PLRL can participate in ecosystem governance, influencing technical upgrades, business directions, and resource allocations via on-chain voting, realizing true decentralization.

3.4 Expansion of Ecosystem Partnerships

PLRL opens new opportunities for Verasity’s ecosystem collaborations.

Diverse tech partnerships are emerging. In 2025, Verasity partnered with SoonChain to integrate VeraPlayer into its AI-driven gaming Layer 2. Collaborations with Fraction AI explore PoV’s use in AI prediction markets. These expand Verasity’s tech application scope and create new use cases for PLRL.

Traditional industry penetration demonstrates PLRL’s versatility. For example, CryptoAutos tokenizes luxury cars as NFTs and automates fractional ownership and leasing income via smart contracts. Verasity’s PoV verifies video authenticity, ensuring ad and marketing effectiveness.

Blockchain ecosystem integration broadens circulation. Verasity actively collaborates with DEXs, wallet providers, and cross-chain bridges, increasing trading pairs and liquidity, enhancing token market recognition.

Developer ecosystem building is vital for long-term success. Verasity provides SDKs, APIs, and frameworks to lower entry barriers. It also offers technical support, marketing, and funding to attract developers and projects to the PLRL ecosystem.

4. Tokenomics Innovation

4.1 Dual-Token Architecture Concept

Verasity’s introduction of PLRL establishes an innovative dual-token ecosystem, reflecting deep understanding of blockchain economic models.

Separation of functions is central. VRA continues to focus on core ad functions: ad payments, viewer rewards, creator earnings. PLRL is positioned as a more general "Internet Rights Layer," supporting broader scenarios like gaming, AI, and real-world assets. This separation prevents conflicts and enhances flexibility.

Supply mechanisms differ. VRA’s cap is 10 billion, with 50% burned via community vote in 2023, leaving about 10% circulating; the rest is locked for staking and ecosystem use. PLRL’s cap is also 10 billion, with higher initial circulation to support its role as a universal token.

Incentive synergy is key. VRA holders can earn additional benefits within the PLRL ecosystem, such as fee discounts and higher yields from staking pools, encouraging support for the new ecosystem and expanding user base.

Value capture mechanisms are designed for sustainability. VRA primarily captures value from advertising, while PLRL can capture value from broader digital economy activities. This diversification enhances ecosystem resilience.

4.2 Clear Functional Division of VRA and PLRL

VRA and PLRL serve distinct, complementary roles within Verasity’s dual-token economy.

VRA’s core remains in digital advertising: used for ad purchases, rewarded for watching content, and sharing ad revenue with creators. Only PoV-verified views consume VRA, forming a "attention economy" loop.

PLRL’s broader functions include verifying and recording internet behaviors and rights. In gaming, it acts as an in-game asset and reward token supporting Play-to-Earn. In AI, it verifies training data and inference results. For real-world assets, it proves ownership and facilitates transactions.

Cross-token interaction allows exchanges and staking. Users can swap between VRA and PLRL, with rates adjusting dynamically. VRA holders can stake in PLRL pools for extra rewards. Some applications may require holding both tokens for full functionality, promoting synergy.

Governance rights are distributed accordingly. VRA holders vote on ad-related decisions; PLRL holders influence broader ecosystem development, including technology adoption and new business initiatives. This balances existing rights with new participation.

4.3 Supply and Distribution Strategies

PLRL’s supply and distribution plans reflect long-term ecosystem development.

Total supply is capped at 10 billion, balancing future demand and scarcity. Compared to VRA’s 10 billion, PLRL’s supply is similar, emphasizing ecosystem parity.

Initial distribution includes multiple channels: about 20% via community airdrops to reward existing VRA holders and active users; around 30% through private and public sales to fund ecosystem growth; approximately 20% allocated to team and advisors for incentives; and about 30% to ecosystem development funds supporting partners, developers, and projects.

Unlocking and release mechanisms ensure gradual supply growth. Tokens are phased over four years, with 25% unlocked annually for team and advisors. Ecosystem funds are released based on project progress and market conditions, maintaining stability and long-term incentives.

Token burn and deflation strategies support value. Similar to VRA, PLRL will implement burn mechanisms, destroying a portion (e.g., 0.1%) of tokens during transactions. Revenue from ecosystem activities will be used to buy back and burn tokens on secondary markets, reducing circulating supply and boosting value.

4.4 Incentive Models and Sustainability Design

PLRL’s incentive model emphasizes ecosystem sustainability.

Multi-layer staking rewards include base yields (5-10% APY), liquidity mining bonuses, and ecosystem contribution rewards. Different pools have varied lock-up periods and yields to meet diverse user needs.

Developer incentives aim to attract application builders. A dedicated developer fund will reward innovative DApps, with support for proposals and revenue sharing. Technical tools and support lower barriers to entry.

User growth incentives include referral rewards, activity bonuses, and innovation rewards for valuable suggestions. These motivate ongoing participation.

Long-term value creation relies on real utility beyond speculation. Expanding applications, improving user experience, and onboarding partners will enhance intrinsic value. Tokenomics features like deflation and value capture mechanisms ensure long-term appreciation.

5. Market Strategy and Business Logic

5.1 Competition Landscape in Digital Advertising

Understanding the competitive landscape is crucial before launching PLRL.

Market concentration analysis shows high dominance. Google holds about 35% of the global digital ad market, with over $180 billion annual revenue. Meta (Facebook) follows with around 20%, over $117 billion. In China, ByteDance, Tencent, and Alibaba together account for 68.5% of mobile internet ad revenue.

Major competitors’ strengths include vast ecosystems, advanced AI, and data capabilities. Google’s search and content dominance; Meta’s social network engagement; Amazon’s e-commerce data for targeted ads. These giants possess significant resources and market power.

Technological competition is fierce. Companies like Integral Ad Science and DoubleVerify specialize in ad verification and fraud prevention, with established partnerships. Traditional tech firms like Adobe and Oracle are investing heavily in ad tech and blockchain integration.

Market growth opportunities remain substantial. Despite high concentration, the market is expanding, especially in emerging regions and verticals. Forecasts project growth from ~$500 billion in 2025 to over $700 billion by 2030. Increasing demand for transparent, trustworthy ad tech creates opportunities for Verasity’s PoV.

5.2 Verasity’s Market Positioning and Differentiation

To compete effectively, Verasity employs differentiated strategies.

Technologically, PoV’s blockchain-based verification offers tamper-proof, real-time proof of views, using over 200 behavioral touchpoints and AI to distinguish real viewers from bots. This provides a competitive edge in ad effectiveness and user trust.

Ecosystem diversification via PLRL extends beyond advertising. Verasity expands into gaming, AI, and real-world assets, reducing reliance on ad revenue and opening new growth avenues. This ecosystem approach offers integrated solutions, increasing customer stickiness.

Tokenomics differentiation creates a fairer value distribution. VRA primarily captures ad-related value; PLRL broadens this to other digital economy sectors. The dual-token system aligns incentives among users, creators, and advertisers, fostering a balanced value flow.

Market targeting avoids head-on competition with giants. Instead of directly challenging Google or Meta in mainstream ads, Verasity focuses on niche markets like blockchain gaming ads, NFT marketing, and Web3 applications, where growth is rapid and incumbents less entrenched.

5.3 Market Expectations and Value Proposition of PLRL

PLRL’s market outlook is rooted in the rapid growth of the digital economy.

Forecasts indicate exponential expansion of the digital economy, driven by blockchain, AI, and virtual reality. PLRL aims to be a foundational infrastructure for this ecosystem, capturing value through verification, rights management, and tokenization.

Core value proposition centers on "acquisition, creation, and distribution of internet value." PLRL enables users to own and transfer digital rights—content, data, attention—across platforms, fostering a fairer digital landscape.

Technologically, PLRL leverages advanced blockchain features—high throughput, low latency, low cost—combined with PoV’s trusted verification. This supports large-scale commercial applications with complex logic.

Ecosystem-wise, PLRL is an open platform inviting developers, enterprises, and users. Rich tools, incentives, and community governance aim to build a thriving, participatory ecosystem where all stakeholders can create and share value.

5.4 Investor Relations and Community Management

The launch of PLRL presents challenges in investor relations and community trust, requiring strategic communication.

Protecting existing investors’ interests is paramount. Long-term VRA holders are dissatisfied with the Foundation’s sudden shift and label of VRA as a "dinosaur." The Foundation may consider proportional airdrops or other compensation to mitigate concerns.

Attracting new investors involves clarifying PLRL’s unique value, applications, and growth prospects. Emphasizing its role as a complementary, innovative infrastructure rather than a competitor to existing tokens can foster confidence.

Transparency and ongoing communication are essential. Regular updates, AMA sessions, and feedback channels will rebuild trust. Clear explanations of tokenomics, technical roadmap, and partnerships are vital.

Long-term community building depends on ecosystem vitality. Incentivizing developers, educating users, and fostering governance participation will cultivate a committed, active community that sustains the project’s growth.