From arena events to level pass, this shift in engagement design is quite interesting. The project team has transitioned from one-time arena pushes to a chapter-based continuous habit formation model. This architectural adjustment can better retain users. The new quest system has also been optimized — no longer virtual tasks, but truly guiding users to perform actual operations. This shift from event-driven to mechanism-driven design is becoming more common in Web3 product development. Using proven engagement tools like battle pass to build long-term user stickiness is more stable than short-term activity spikes.