Over the years, I’ve learned that just because a topic is trending doesn’t mean it is still worth playing.

Klout (@kloutgg) helped me see that clearly. A topic can keep trending but stop delivering real points. That’s when scoring dilution sets in and effort brings less return.

Using Klout changed how I think. I now watch for the trend saturation point instead of chasing what everyone already sees.

Rather than jumping into crowded conversations, I look for less obvious Kards with stronger scoring potential.

For me, that shift makes a big difference. It turns attention into strategy and helps me focus on where value is still forming, not where it has already peaked.