Animoca Brands Deepens NFT Ecosystem with Cool Cats Partnership

In a significant move within the NFT space, Animoca Brands revealed its strategic backing of the cool brands phenomenon known as Cool Cats, marking another expansion of the Web3 entertainment firm’s portfolio. The investment underscores the growing importance of established NFT collections in shaping the digital collectibles market.

Following this investment round, leadership changes have taken place at Cool Cats. Yat Siu, who serves as Executive Chairman and Co-founder of Animoca Brands, will assume a board position alongside Tyler Durden, the Project Lead overseeing Mocaverse initiatives. These appointments reflect Animoca’s commitment to actively shaping the strategic direction of cool brands it supports.

The move signals Animoca Brands’ continued focus on identifying and nurturing promising NFT properties that resonate within the community. By bringing in senior leadership from its parent organization, Cool Cats gains access to Animoca’s extensive resources and expertise in building scalable Web3 entertainment platforms. This partnership demonstrates how established gaming and NFT firms are increasingly integrating complementary collections into their broader digital ecosystem strategies.