The corkage rate of Moutai has increased from about 50% in 2020 to 60-70% at present. The consumer structure has changed significantly: the proportion of people's relatives and friends has increased from less than 10% to more than 20%, the proportion of business is about 40% (a slight decrease), government consumption has basically disappeared, and gifts account for 30-40%.
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A major liquor merchant in a certain province:
The corkage rate of Moutai has increased from about 50% in 2020 to 60-70% at present.
The consumer structure has changed significantly: the proportion of people's relatives and friends has increased from less than 10% to more than 20%, the proportion of business is about 40% (a slight decrease), government consumption has basically disappeared, and gifts account for 30-40%.