What is the specific reason why leading automotive influencer Chen Zhen was banned on multiple platforms?


@chenzhen5757
On the surface, it's tax evasion.
But based on the official data, a mega influencer earning over 20 million in ad revenue per year only evaded 1,186,700 in taxes over three years.
Would someone risk losing their livelihood just to evade 1.5% in taxes?
Clearly, that doesn’t make sense.
Before October this year, platforms set an annual payment cap of 490,000 yuan for individual streamers. Starting October 1, it changed to a daily cap of 10,000 yuan and a monthly cap of 100,000 yuan.
Any amount exceeding that can only be transferred business-to-business, so streamers usually register personal studios or companies to withdraw funds.
Like many streamers, Chen Zhen chose the platform's designated financial and tax service provider, Tianjin Yunzhanghu, to handle tax matters, and Yunzhanghu helped set up Chen Zhen's studio.
The platform settlement funds would be paid into the Chen Zhen Studio account.
Now, the tax bureau says Chen Zhen Studio is a shell company with no office or employees, and this constitutes tax evasion.
Strictly speaking, that’s not wrong. But in reality, this is a common phenomenon—if you randomly pick 100 influencers, probably 99 of them do the same thing.
This is a typical case of widespread violations with selective enforcement.
If Chen Zhen had rented an office for the studio and hired two people to edit videos, maybe he could have avoided this tax crisis.
But I believe there would definitely be other reasons for the ban.
#ChenZhen
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