Lululemon founder Chip Wilson just dropped another controversial take. In a Forbes interview, he basically said the brand shouldn't try to appeal to everyone—especially calling diverse models in recent campaigns "unhealthy" and "sickly." This guy has a track record with this stuff. Back in 2013, he got roasted for suggesting some women's bodies "weren't meant" for Lululemon, which led to his resignation as chairman. He still holds 8% of the company though, making him the largest individual shareholder.

Lululemon's response was swift: "Chip Wilson does not speak for Lululemon. He hasn't been involved with the company since 2015, and we're committed to building an inclusive environment." The fashion world's watching to see if this becomes another PR headache for the brand.