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Potential Product Development Program Construction
The essential course in the apparel industry on building potential product plans, learning how to develop plans for potential products in different scenarios.

Dongzi
Replay
1-How to build a massive keyword library for the direct train
This lesson will first explain how to classify keywords, focusing on the channels from which to collect keywords and how to organize and deduplicate them. It will also cover how to filter and reverse filter the keyword database, and finally discuss the bidding categories for the plan and different optimization criteria.

Dongzi
short video
Essential Course on Apparel - Why Apparel Stores Need to Select Styles
Understand the characteristics of the apparel industry and the importance of selection in the apparel category.

Old Guan
Short video
Store's new product rhythm and image style
Essential course for the fashion industry on the rhythm of product launches and analysis of product styles, understanding how to effectively manage the rhythm of new product listings and product styles in the fashion industry!

Dongzi
short video
Apparel Mandatory Course - Trend Star Business Advisor Keyword Selection
Understand the channels for finding keywords and methods for expanding and filtering keywords.

Old Guan
Short video
How to promote the layout of potential apparel product combinations
How to promote the layout of potential product combinations in the fashion industry as a compulsory course, and learn how to amplify traffic through various promotional scenarios for potential products.

Dongzi
Short video
Essential Course on Apparel - Interpretation of Data Metrics in the Creation of Best-Selling Products
Understand the important data indicators in the process of improving hot-selling products.

Old Guan
short video
Essential Course for Fashion - Why Keywords are Most Suitable for Fashion Industry Product Testing
Understanding the importance of keyword promotion in the apparel industry.

Old Guan
short video
Basic Understanding of Standardized Product Industry
The "Essential Course for the Growth of Small and Medium-sized Enterprises' Products" is now online. This session's core explanation focuses on "Basic Understanding of the Standard Product Industry," covering three key knowledge points: 1. What is the standard product industry; 2. Characteristics of the standard product industry; 3. Typical operational characteristics of the standard product industry.

potato
Short video
Apparel Merchant Potential Product Indicators
Essential course in the apparel industry: Interpretation of potential product data indicators, learning to analyze core data indicators of potential products.

Dongzi
short video
The seasonal operation rhythm affects clothing.
The essential course for the clothing industry on the impact of seasons on clothing merchants, understanding how to control the operational rhythm of clothing in different seasons.

Dongzi
short video
Essential Clothing Course - Must-Have Plan Combinations for Bestsellers
Learn to leverage various program combinations to enhance promotional effectiveness and boost the sales of hot products.

Old Guan
short video
Growth Path for Merchants in the Apparel Industry
The essential course for the apparel industry on the merchant growth path, taking you to comprehensively understand the growth path of apparel merchants and make your own growth plan!

Dongzi
Replay
The establishment and optimization of the keyword plan for the Boundless Version of Wanxiangtai
The establishment and optimization of the unlimited version of the Wanxiang platform's keyword plan, how to layout the keyword plan, how to select words, how to bid on keywords, how to price audience premiums, and how to adjust the creatives.

Dongzi
short video
Essential Course on Fashion - Plan Optimization in Creating Bestsellers
Understand the details of the plan adjustments during the blast process.

Old Guan
Replay
2-How to Test Core Precise Audience with Direct Traffic
This lesson explains what search audience premium is, why it is necessary to use search audience premium, and what problems audience premium can solve. By analyzing targeted audiences for products, targeted audiences for stores, targeted audiences for industries, and basic attribute audiences, merchants can determine which audiences meet the store's audience needs, while also addressing how to effectively manage premiums for each type of audience.

Dongzi
short video
Current Situation of the Apparel Industry
The essential course on clothing focuses on the current state of the clothing industry and how it drives sales growth!

Dongzi
Replay
Home Decoration Trend Product Traffic Amplification (Part 2)
The traffic for home decoration merchants continues to decline, and both sales and profit margins are being compressed. How can they break through the circle? There are no ideas for hot-selling products, long-tail products lack competitiveness, and off-site traffic is not being utilized. Give me 2 hours, and I will help you rethink business logic, breaking through from unexpected places to quickly achieve business growth.

Duan Peng
Replay
4-How to Use Direct Traffic to Plan for Explosive Products
This lesson explains why to use the new product express train for testing products, what the goals of product testing are, and how to establish testing cycles and costs. It also covers the preparations and related settings needed for the testing plan, how to add keywords and target audiences, how to set up creative ideas, and finally, how to optimize traffic analysis to determine which data indicators a style meets to become a potential best-seller.

Dongzi
short video
Fashion Essentials - Fashion Sample Evaluation Plan Setup
Understand the planning, layout, and process of the apparel category.

Old Guan
short video
Essential Course on Apparel - Data Interpretation in the Sampling Process
Learn how to identify popular items in the store through data analysis.

Old Guan
Replay
3-How to Analyze Data for Best-Selling Products on Direct Access
This lesson explains why we need to test products through direct traffic, how to categorize styles based on the testing data from direct traffic, and what optimizations need to be made for these categories. It also analyzes which factors determine the data indicators of best-selling products based on data analysis. Finally, it examines the traffic channels for best-selling products through business consulting data, providing a data reference for pricing products.

Dongzi
Replay
6-Direct Traffic Low Price Traffic Plan Layout
This lesson explains how to determine the articles of association through which data, how to layout multiple plans for traffic diversion after setting the articles of association, and what to pay attention to when implementing multiple plans for traffic diversion. It categorizes the styles of the direct promotion tool and applies different plan layouts based on different styles. Finally, by using the intelligent plan to assist in traffic diversion, it aims to create a standard plan and the 8+8 model of the intelligent plan to obtain large traffic for the direct promotion tool.

Dongzi
Replay
Dongzi's live broadcast room diagnosis and Q&A on Tuesday
Dongzi's live diagnostic Q&A on Tuesday

Dongzi
Short video
Fast-Moving Consumer Goods Store Super Short Video Advertising Strategy
Super Short Video Advertising Strategy for Convenience Stores

Wantang Academy Little Two
Replay
National Subsidy for New Air Outlet Seizing | Home Enjoyment Life Industry Management Learning Season
The Alibaba Mama Home Enjoyment Industry Business Learning Season is here, with platform advantages combined with national subsidy policies, increasing benefits! Efficiently grasp the trade-in policy to drive business growth for industry merchants. On December 10th at 14:30, seize the new opportunity of "National Subsidy Trade-In"!

Alibaba Mama Official
Short video
Standard Product Industry Market/Category Data Analysis
"Essential Course for Small and Medium-Sized Enterprises on Product Growth" is now online, and this session focuses on "Analysis of Standard Product Market/Category Data". The course covers two core knowledge points: 1. Data segments that need to be understood in the standard product industry market/category; 2. Logical interpretation and application of data.

potato
Replay
5-How to test popular car images with direct access
This lesson explains the scenarios in which a mapping plan will be used, why mapping is necessary, and what the goals of mapping are, as well as the application scenarios of images. It analyzes the factors affecting click-through rates, how to establish a mapping plan and set up the plan. It also discusses how to optimize the mapping plan and how to analyze and improve its weight.

Dongzi
Replay
Analysis of the Profit Model for Standard Product Series 01 Store
Severe homogenization, endless price wars, and a high proportion of promotional expenses—how can one make money in standard products? Perhaps you made a mistake from the very beginning. Let's discuss how to make standard products profitable.

Egg
Replay
Home decoration and furniture industry Double 11 big promotion business learning season
Alibaba Mama "Merchant Increment Learning Center" for the home decoration and furniture industry Double 11 promotion management learning season is here! Combining industry market development trends, we provide specialized marketing solutions for home decoration and furniture industry merchants. New industry demographics + new trends + new methods + new products, multidimensional analysis of management strategies, guiding the big promotion to win.

Ali Mama Official
Replay
The beauty industry Double 11 promotional business learning season has started!
Alibaba Mama "Merchant Increment Learning Center" Beauty Industry Double 11 Big Sale Management Learning Season is here! Discover the management and growth paths during the beauty industry's big promotion cycle; explore product operations and industry solutions; and enjoy the core resource benefits related to Double 11. Help industry merchants seize the core traffic nodes of Double 11 and take the lead in capturing the growth dividends of the big promotion!

Ali Mama Official
short video
The opportunity for beginners to start a store is the product.
The opportunity for beginners to start a shop lies in the product. A new store needs to analyze what advantages it has. For example, product selection, photography, supply chain, operations, and promotion. The core is whether the product has advantages. If there are only operations and promotions without good products, the store cannot thrive. The focus should be on the product model of the store.

Dongzi
short video
Standard product industry store/product data analysis
"Essential Course for the Growth of Small and Medium-Sized Businesses' Products" is now online. This lesson focuses on "Standard Product Store/Product Data Analysis" and covers two core knowledge points: 1. The data sections for internal understanding of standard product industry stores; 2. The logical application of product data interpretation within the store.

potato
Replay
Wangxiang Platform Unlimited Version Accurate Audience Recommendation Scene Traffic Amplification Skills
The unlimited version of Wanxiang Platform's precise audience recommendation scenario traffic amplification techniques, how to layout precise audiences, how to layout new user acquisition and harvesting plans, what are the core data indicators for precise audiences? Through which data dimensions can optimization be achieved?

Dongzi
short video
How to quickly attract new customers for 3C digital accessory merchants' new links
How can merchants quickly attract new users for 3C digital accessories?

Mountain smoke
short video
Selection of standard products and assembly of inventory in the industry
"Essential Course for the Growth of Small and Medium-sized Merchants" is now online. This course focuses on the core topics of "Selection of Standard Products in the Industry + Building a Product Portfolio". The course covers two core knowledge points: 1. The selection logic for merchants in the standard product industry under different circumstances; 2. The logic of building a store product portfolio.

potato
short video
Super Short Video Advertising Guide for the Electric Power Industry
Super Short Video Advertising Guide for the Electric Industry

Wantang Academy Little Two
Short video
New Keyword Promotion for Standard Product Launch
The "Essential Course for the Growth of Small and Medium-Sized Businesses' Products" is now online. This lesson focuses on the core topic of "Product Testing in the Standard Product Industry" and covers three key knowledge points: 1. Why standard products need to undergo product testing; 2. How to emphasize by combining the industry's characteristics and the product's selling points; 3. The establishment of a keyword promotion testing plan.

Support Wood
Short video
Super short video advertising case for convenience stores
Super Short Video Advertising Case for Convenience Stores

Wantang Academy Assistant
Replay
How keyword promotion can reduce click costs
How keyword promotion can reduce click costs

Dongzi
Short video
How to layout the batch testing plan
How to layout the batch testing plan? If there is a large amount of new arrivals in the apparel category, batch testing can be conducted periodically or when a certain quantity is accumulated. Regularly analyze the data from batch testing and either merge or pause the plan, keeping the account batches within a reasonable range and ensuring the budget is controllable.

Dongzi
Short video
Super Short Video Advertising Case in the Electric Industry
Super Short Video Advertising Case in the Electric Industry

Wantang Academy Little Two
Replay
3 lock in precise core transaction keywords
Where to find precise keywords? There aren't many standard product keywords, this lesson will teach you how to identify the core precise keywords with a high transaction probability.

Egg
Short video
2. How to find keywords for promoting fresh food products
How to find keywords for promoting fresh food products

Legendary Knife Brother
Short video
How to find potential products in the standard goods industry through data
The "Essential Course for the Growth of Small and Medium Enterprises' Products" is now online. This course focuses on the core topic of "how to identify potential products in the standardized goods industry through data." The course covers three core knowledge points: 1. What data tools are primarily used in the standardized goods industry; 2. What data dimensions are key concerns in the standardized goods industry; 3. How to focus on data mining to identify rising industries and potential products in standardized goods.

Black hair
Short video
Stage of sales for merchants in the outdoor sports industry: How to supplement popular products for new customer acquisition through different channels.
For some self-trading products, we can layout some channels, target groups, and keywords that hot-selling products cannot cover, to supplement the new traffic brought by hot-selling products, thereby increasing the new traffic for the entire store.

Duan Peng
Short video
1. How to test products in the food and fresh category using keywords
How to measure product popularity in fresh food through keywords

Legendary Brother Knife
Short video
How to create a market chart?
How to create market styles and market charts? Market styles and market charts are seriously homogenized. Multiple styles reduce PPC, increase purchase rates, and lower purchase costs. The core points are: 1. Control traffic costs 2. Find styles with high purchase rates to accumulate more shopping carts.

Dongzi
Short video
3. How to Choose Bidding Methods for Promoting Keywords in Fresh Food
How to choose a bidding method for promoting fresh food keywords

Legendary Knife Brother
Short video
Is the keyword standard plan data line okay?
Is the keyword standard plan data okay? The standard product category has product homogeneity, and smart plan data is better. The core of non-standard categories is the product, including style, images, and price. The standard plan is more controllable and the data is more authentic.

Dongzi
Short video
New Products | Wantang Dongzi: How to Test Women's New Clothing Products at the Beginning of the Year?
In 2023, the "New Products and New Customers" New Year Refresh Ranking Competition invites Teacher Dongzi to explain how to efficiently test new women's clothing products using live streaming vehicles and quickly launch them.

Wantang Academy Little Two
Short video
How to layout the precision audience
How to layout the precise target audience, two different layout methods: 1. Mid-priced women's clothing, keyword scene testing for the main recommended model targeting the precise audience with multiple planned single promotions to increase traffic. 2. Influencer stores, preheating new arrivals for the precise audience with multiple planned models to attract traffic and accumulate shopping carts, with a data-driven strategy for new arrivals to focus traffic on the main items.

Dongzi
Short video
Store Product Data Analysis
Store product data analysis, analyzing the overall business data of the store through the Business Advisor, with a focus on the return rate. Daily data is recorded in tables to analyze fluctuations in store sales, traffic, and paid proportion. Conducting comprehensive store data analysis on the promotion side and analyzing individual product data through the Business Advisor to verify whether the budget is reasonable.

Dongzi
Replay
How to Build a 100,000 Keyword List for the Second Session of the New Year Goods Festival
This lesson first explains how to properly categorize keywords, including how to collect and summarize keywords from various channels while removing duplicates. It also covers how to filter and reverse filter the keyword database, and finally discusses the types of bids for plans and different optimization criteria.

Dongzi
Replay
Tips for Increasing Sales in Women's Clothing Category
Techniques for Boosting Post-Promotion Sales in Women's Clothing Category

Dongzi
Short video
Apparel Category Market Analysis
Analysis of the apparel category market, using the Business Advisor industry market analysis to examine the sales trends and rhythms of subcategories. Through data analysis, clarify the store's main category and the rhythm of product testing and promotion. Spring items are tested in January, promoted during the New Year, and efforts are intensified after the holiday.

Dongzi
Short video
4. How to Optimize the Custom Plan for Food and Fresh Keywords
How to optimize the custom plan for food and fresh keywords

Legendary Knife Brother
Replay
Section 7: Super Recommendations for the New Year Goods Festival - Low Price Traffic Group Layout
This lesson explains the promotion of new products, attracting new users for hot-selling products, and customization under the super recommendation of products, detailing the corresponding optimization goals and targeted audience, as well as how to set basic bids and audience premiums. It utilizes a layout of 9 plans to construct a multi-plan and multi-product traffic generation method through super recommendations, allowing everyone to quickly build the core traffic capability for hot-selling products through super recommendations.

Dongzi
Replay
Application of intelligent capabilities in the scenario of Wanxiangtai keywords
The application of intelligent capabilities in the context of the Wansiang platform's keywords scene, how the Wansiang platform achieves the functions of direct access to good products quickly through planned layout, intelligent planning, and trend stars.

Dongzi
Short video
Creating Best-selling Standard Products
The "Essential Course for the Growth of Small and Medium-Sized Enterprises' Products" is now online. This section focuses on the core explanation of "Creating Best-Selling Products in the Standard Product Industry," covering two key knowledge points: 1. Product rhythm at different stages; 2. Layout of the best-selling product promotion plan.

Support Wood
Replay
Home Decor Trends Amplification (Part 1)
Home decor merchants are looking for new business increments. By leveraging long-tail products and utilizing tools like keyword trend analysis, custom keyword plans, and store-wide promotions, they can cultivate trend-based products into sources of store profit or directly create them into best-selling items to gain new business increments.

Duan Peng
Short video
5. How to Optimize the Intelligent Plan for Keywords in Food and Fresh Products
How to optimize the smart plan for food and fresh keywords

Legendary Knife Brother