Netflix Invests $600 Million in AI! Steven Spielberg Takes a Stand Against AI: Creativity Cannot Be Replaced

Netflix acquires AI startup for $600 million to incorporate generative technology for content production; Spielberg publicly opposes AI replacing creators, sparking Hollywood debate.

Netflix invests $600 million in AI, accelerating transformation in the entertainment industry

Streaming giant Netflix is speeding up its AI deployment. As previously reported by Crypto City, Netflix recently acquired AI startup InterPositive, founded by actor Ben Affleck, for up to $600 million. The company focuses on modifying and recreating existing visual content using AI technology.

This move is seen as a significant investment in the generative AI industry and indicates that major film and TV platforms are actively integrating AI into content creation processes. Netflix states that, when used transparently and responsibly, generative AI can be a valuable tool for creators. In fact, the company had already begun experimenting with AI-generated visual effects (VFX) last year to reduce production costs and improve efficiency.

With increasing competition among streaming platforms, AI is viewed as a key tool to optimize workflows and enhance content output. From post-production and editing to content generation, AI is gradually transforming the production model of the entertainment industry.

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Spielberg publicly opposes AI replacing creators

However, while the industry embraces AI, some prominent directors remain cautious. Renowned director Steven Spielberg recently stated at SXSW 2026 that he has not used AI in any of his films.

Spielberg pointed out that he is not opposed to AI applications in various industries, but on the creative level, he firmly opposes AI replacing human creators. He described his writing room as “all seats are already filled,” leaving no room for AI.

The director of classics like Jurassic Park, Jaws, and Indiana Jones emphasized that creation is an extension of human experience. Replacing creators with AI would weaken the emotional and artistic value of works.

Although Spielberg has explored AI and future technology in films like A.I. Artificial Intelligence and Ready Player One, he remains cautious about AI directly participating in creative processes.

Hollywood divides deepen, creators and tech companies clash

Spielberg’s comments reflect the current divide in Hollywood over AI. In recent years, many film and TV companies have tried to adopt AI technology while also facing copyright infringement claims from AI companies, indicating an industry in a state of exploration and conflict.

Last December, multiple industry figures including Natalie Portman, Cate Blanchett, and Guillermo del Toro supported the “Creators Coalition on AI,” calling for clearer, legally binding standards for AI use to protect creators’ rights.

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Meanwhile, public acceptance of AI-generated content remains uncertain. Recently, AMC Theatres in the US refused to screen an AI-generated short film, showing that audiences and theaters are still cautious about AI-created works.

From industry structure to power dynamics, the balance between tech companies and creators is shifting. The integration of AI not only affects production workflows but also influences content ownership and definitions of creativity.

The boundary between AI-assisted and human-created content becomes a core industry issue

Netflix’s massive investment and Spielberg’s public opposition highlight a critical crossroads for the entertainment industry. Some see AI as a tool to boost efficiency and create new content forms, while others worry it may erode the core values of creators.

Most film and TV companies currently view AI as a “support tool” rather than a complete replacement for human creators, but its application is rapidly expanding. As technology matures, AI’s role in screenwriting, editing, and visual generation could further increase.

The ongoing debate about AI has extended from technical aspects to cultural and value considerations. As the line between creation and algorithms blurs, the future direction of the entertainment industry will depend on how technological progress and human creativity find a balance.

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