Subhub: Wallet-Direct Web3 Marketing Revolution

Web3 Communication Pain Points and Subhub Positioning

Traditional Discord or Telegram relies on account binding, which leads to high leakage rates and severe algorithm interference in the era of Web3 anonymous wallets. Subhub is centered around wallet addresses, enabling DID message push, automatic RSS forwarding, and cross-chain integration, allowing project parties to directly reach token holders. Compared to community broadcast communication, this “in-wallet notification” significantly increases open rates and conversions, making it particularly suitable for precise scenarios such as NFT airdrop announcements and DeFi activity reminders.

Core Functions: AI Clustering and Gas-Free Pushing

Subhub integrates AI-driven user segmentation, automatically tagging high-value addresses based on holdings, trading frequency, or NFT ownership, such as locking “whales holding 10+ BAYC” or “active traders for 30 consecutive days.” It supports gas-free message sending, allowing project parties to set trigger conditions like “staking expiration reminders” or “new feature launch notifications.” The RSS function automatically fetches updates from the official website or X and forwards them to the Wallet, saving manual maintenance and becoming an intelligent CRM system for Web3 projects.

Three-step quick deployment of Wallet marketing channel

Step 1 Wallet Integration: The project party binds the management wallet, and users can establish a direct connection by signing up for the service through the wallet without KYC. Step 2 Template Setting: Use a drag-and-drop interface to design message templates, combined with AI clustering to trigger automatic push notifications such as “holding a specific token for 30 days” for qualification for airdrops. Step 3 SUBHUB Incentives: Distribute token rewards for reading or task completion, with an Earn-to-Read model to enhance participation. This process allows small teams to have professional-level user communication tools within hours.

The utility and economic model of SUBHUB tokens

The circulation of SUBHUB tokens is about 94 million, with a total supply of over 1 billion, used for payment of push fees, group analysis, and governance voting. The project party consumes tokens to send messages, and active users receive reading rewards, creating endogenous demand. Currently, the price is at a low level but has significant historical highs, and dilution risks need to pay attention to the unlocking progress. Beginners can observe the daily active push volume and the number of cooperative projects as fundamental indicators for the tokens.

Summary

Subhub uses Wallet as a medium to reshape the communication paradigm between Web3 projects and users. AI clustering and gas-free push notifications address the pain points of traditional community tools, providing precise marketing tools for NFT, DeFi, and GameFi. The SUBHUB token has utility potential, but one must be cautious of liquidity and project maturity risks. Beginners can approach from a tools perspective, experiencing the features before assessing investment value, making this an ideal starting point for understanding the evolution of Web3 infrastructure.