It looks like X is finally going to enhance transparency for paid promotions. A new feature is set to be introduced next week, requiring users to disclose paid advertisements. The product manager, Nikita Bia, announced this, aiming to address the problem of too many undisclosed commercial partnerships.

People secretly posting paid promotions on X will face account suspension if they don't follow the rules. Bia has already called for stronger ad disclosures on platforms like Kalshi, so they’re serious about tightening compliance.

Honestly, there are quite a few cases where paid ads aren’t clearly marked, so I think this new X feature is necessary. It will also boost the platform’s credibility. What do you all think?