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"Crypto Sponsorships Decline: From Frenzied Investment to Compliance Return" (Author Zen, PANews)
In 2021, crypto companies rapidly expanded their reach through sports and cultural sponsorships, but the FTX collapse exposed reputation and compliance risks, prompting the industry to shift toward more cautious, ROI-focused partnership models. Recently, Coinbase and others have been paying sponsorships with stablecoins, attempting to reshape mainstream narratives. Overall, sponsorships bring short-term traffic, but in the long term, they face risks related to disclosure and regulatory pressure (such as MiCA), and there remains a gap in commercial cooperation.
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