The Chinese smart glasses market continues to be hot, with shipment volume expected to increase by 87.1% year-over-year by 2025.

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Our reporter Zhang Wenxiang

On March 25th, International Data Corporation (IDC) released a report stating that by 2025, global shipments of smart glasses will reach 14.77M units, a year-over-year increase of 44.2%; among them, China’s smart glasses market will ship 2.46 million units, an 87.1% increase year-over-year. Advances in optical solutions, gradual integration of AI, and increased user acceptance are driving the market from warming up to rapid growth.

By 2025, the smart glasses market is showing a booming trend. Whether it’s domestic tech giants like Huawei and Xiaomi or automotive brands like Li Auto, they are all launching their own smart glasses products. Meanwhile, Chinese smart glasses manufacturers are accelerating their “going overseas” efforts, with brands like Xiaomi and Rokid starting channel distribution in multiple overseas regions.

IDC’s report indicates that in 2025, China’s smart glasses market performed remarkably, with Chinese manufacturers accounting for 23.3% of global shipments; specifically, in Q4 2025, shipments reached 679k units, a 57.1% increase year-over-year. This growth is mainly driven by new manufacturers ramping up distribution, the promotional season in Q4, and the inclusion of smart glasses in national subsidies early 2026. Manufacturers are stocking up in advance and accelerating channel deployment to build momentum.

Entering 2026, China’s smart glasses market remains hot. According to data from the National Bureau of Statistics, from January to February 2026, the total online retail sales of goods and services increased by 9.2%. The key monitoring platform for business big data shows impressive growth in smart products, with online retail sales of smart glasses increasing by 183.5% year-over-year.

Industry insiders believe that product lightweighting and AI integration are building momentum for the widespread adoption of smart glasses. Currently, mainstream smart glasses generally weigh between 40 to 50 grams, providing a wearing experience close to traditional glasses. Additionally, AI integration has become widespread in smart glasses; IDC data shows that in 2025, products supporting large model voice assistants accounted for 50.5% of China’s smart glasses market. Leading manufacturers have integrated large model capabilities into their products, and AI coverage at the interaction level is basically complete.

“By 2025, China’s smart glasses market shipped volumes have achieved leapfrog growth, driven by breakthroughs in technology, scenarios, industry, and ecology. The market is expected to maintain over 70% high growth in 2026, with industry development fundamentally reshaping. Technology will upgrade to ‘lightweight + full functionality,’ prices will become more affordable, scenarios will shift from fragmented to closed-loop, and the industry landscape will further restructure as more players enter,” said Guo Tao, Deputy Director of the China E-commerce Expert Service Center, to Securities Daily.

The future development of the smart glasses market continues to attract industry attention. IDC China market analyst Ye Qingqing believes that the true user value of smart glasses remains to be fully explored. Manufacturers should continue to promote scenario implementation, accelerate offline channel development, leverage experiential sales advantages, and explore product differentiation.

“To achieve larger-scale promotion of smart glasses, the primary improvements are balancing battery life and wearing comfort, while optical display transparency still needs a qualitative leap. Preventing visual fatigue is key to user retention over the long term. The industry’s core challenge lies in the lack of application ecosystems, such as deep spatial computing and collaboration in real-world office scenarios. Solving these constraints will allow smart glasses to become part of more ordinary people’s lives,” said Wang Zhiqiu, Partner at Shenzhen Huada Research & Consulting Co., Ltd.

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Editor: Gao Jia