‘This Is a Huge Asset,’ Says Analyst about Alphabet Stock (GOOGL)

FomoAnxiety · 2026-03-09T13:48:47+00:00

Alphabet's YouTube has emerged as a leading media asset, generating $62 billion in revenue in 2025, surpassing Disney’s. Analyst Michael Nathanson sees its value at $500-560 billion due to strong ad and subscription growth, reinforced by potential AI advancements.

FomoAnxiety

2026-03-09 13:48:47

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Alphabet (GOOGL) continues to benefit from the strength of its YouTube business, which an analyst believes has quietly become one of the most valuable media assets in the world. MoffettNathanson analyst Michael Nathanson reiterated a Buy rating on Alphabet with a $350 price target, arguing that YouTube’s scale and business model make it a powerful long-term driver for the company.

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Why YouTube Is Such a Valuable Asset

Nathanson noted that YouTube generated about $62 billion in revenue in 2025, slightly ahead of Disney (DIS) media networks’ revenue of about $60.9 billion, excluding parks. Based on these figures, he believes YouTube may now be the largest media company in the world.

If valued on its own, the platform could be worth roughly $500 billion to $560 billion, reflecting its huge audience and strong engagement across video, streaming, and music.

Importantly, YouTube no longer depends only on advertising. The platform now earns money from both ads and subscriptions. Services like YouTube Premium, YouTube TV, and NFL Sunday Ticket have helped the subscription business grow to about one-third of total revenue, and it is expanding nearly twice as fast as advertising.

Looking ahead, Nathanson believes generative AI could further strengthen the platform. AI tools may help creators produce better content and allow YouTube to improve how videos are targeted and monetized. With its global reach and expanding services, the analyst says YouTube now has an “uncommonly high moat” in the media industry.

Is GOOGL a Buy or Sell Stock?

According to TipRanks, GOOGL stock has a Strong Buy consensus rating based on 26 Buys and six Holds assigned in the last three months. At $376.57, the Alphabet average share price target implies almost 26% upside potential.

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