Douban issues an apology letter: will refund for abnormal orders

LightningPacketLoss · 2026-03-07T17:27:12+00:00

Douban mistakenly ran a promotion on March 2nd due to operational errors, offering "Spend 200, get 200 off," which triggered a large number of abnormal orders. The company stated that it will automatically refund the full amount for these orders and issue a 20 yuan no-threshold red envelope to users as compensation. Douban deeply apologizes for this mistake, promises to strengthen system optimization, and prevent similar issues from happening again.

LightningPacketLoss

2026-03-07 17:27:12

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On March 2nd, Douban issued an apology and refund notice regarding the abnormal orders caused by operational errors early this morning: Due to an operational mistake, the promotion “Spend 200, get 20 off” in the Doupin store on March 2nd was changed to “Spend 200, get 200 off,” leading to a rapid surge in purchases and a large number of abnormal orders. The volume of these abnormal orders far exceeded Douban Doupin’s operational costs, and we are unable to bear the huge losses caused by these orders sold at prices well below cost. We sincerely apologize and ask for your understanding.

After an urgent team discussion, we will automatically refund all abnormal orders placed between 00:00 and 10:00 today, fully refunding through the original payment channels. Additionally, we will issue a 20 yuan Douban Doupin no-threshold red envelope to all users with automatically refunded accounts, which can be used for future purchases.

Douban states that they feel deeply guilty and responsible for this mistake and once again extend their sincerest apologies. Moving forward, we will comprehensively optimize the system, strengthen operational oversight of the e-commerce module, and do our best to prevent such issues from happening again. Thank you all for your understanding and tolerance.

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