What makes Memecoin so valuable

Source: Four Pillars; Compiled by: Bai Shui, Golden Finance

1. Composition of Token Value

Source: DeFiLlama(Pump.fun)

Since the beginning of this year, the crypto industry has witnessed the frenzy of memecoins, marking what many are calling the “memecoin supercycle.” The scale of this movement is evident in the success of Pump.fun, a memecoin launch platform that generates over $1 million in revenue daily and facilitates the issuance of 20,000 tokens. Solana has become the center of this memecoin revolution, with its DEX trading volume now surpassing that of Ethereum and other major chains. The surge in activity is further reflected in the significant success of the Phantom wallet, which peaked at 700 million MAU.

The impact of Memecoins goes far beyond merely capturing the imagination of crypto enthusiasts — they have become the most powerful gateway for introducing newcomers to cryptocurrency. However, this success is accompanied by skepticism. Critics argue that memecoins are merely speculative, pointing to their high volatility and apparent lack of intrinsic value. This raises an important question for the crypto community: how should we truly understand and evaluate the value of memecoins in today’s market?

In the cryptocurrency ecosystem, the value of a token consists of three main components:

• Store of Value: Similar to gold or Bitcoin, tokens can serve as a hedge against inflation and maintain purchasing power over time. This is the most fundamental yet challenging form of value, as it requires widespread trust and consensus among users.
• Cash Flow and Transaction Demand: This value derives from practicality—whether through transaction fees (as seen with ETH and SOL), revenue from fees (such as DeFi tokens), or value accumulation mechanisms like token burns. Similar to traditional stocks, these tokens can be evaluated based on their business models and their ability to generate sustainable cash flow.
• Meme, Narrative, and Attention Value: This component is driven by community interest and engagement. In the crypto market, a project’s ability to attract attention and build a strong community often becomes a key value driver. The narrative ranges from technological innovation to financial infrastructure, as well as an increasing number of cultural and social elements, as shown by meme coins.

It is worth noting that these elements are not mutually exclusive. Tokens often embody a unique combination of these three elements, and this balance may change as the project matures and develops. Here are some notable examples that illustrate how these value elements are manifested in practice:

• Bitcoin: embodies all three components of value, but it is primarily recognized for its store of value properties. In addition, it has practical uses for payments and cross-border transfers, while having a loyal community of Bitcoin extremists that reinforce the cultural significance of Bitcoin.
• Ethereum/Solana: The value of both primarily comes from the fact that they are the fundamental currencies for network transactions and operations, and the increase in network activity directly drives the demand for the tokens. Their established economic existence and network effects also help them develop into reliable stores of value.
• Dogecoin: Although it originated as a meme-driven token, its development has surpassed its initial appeal. Through its dedicated community and ongoing relevance, it has achieved a certain level of stability, allowing it to serve as a store of value for its loyal holder base.
• Bonk: Originally a meme token in the Solana ecosystem, it later expanded its utility through various applications like BonkBot and Moonwalk. This evolution helped it develop sustainable value through real trading demand and value accumulation.

Among the thousands of existing tokens, only less than 20 protocols may have truly gained recognition as a stable store of value or achieved the market fit required to generate sustained demand. The market value of the vast majority of circulating tokens primarily derives from a third factor—meme status, narrative strength, and the ability to attract market attention.

2. What is the value of Memecoin

As we discussed above, the fundamental factors determining the value of memecoins are fundamentally similar to those of other cryptocurrencies. Besides the practical utility, including using stablecoins for payments and transfers, the true potential of cryptocurrencies lies in the concept of tokenization itself. Essentially, cryptocurrencies excel at converting community participation and cultural value into tangible economic value, creating new markets, and establishing incentive-driven networks and communities.

This is why other crypto infrastructures or platforms initially exist—from DeFi protocols like Uniswap and Jupiter to middleware solutions like oracles and re-staking, and even basic infrastructures like rollups and DA layers. They all help facilitate token-based economic activities and the interactions surrounding them.

Source: Understanding the Rise of Memecoins

Most infrastructure and DeFi projects emphasize technological and financial innovation through their tokens, but their value primarily derives from narrative and attention economics, rather than as a store of value or cash flow generator. What sets meme coins apart is their deliberate departure from these traditional cryptocurrency narrative games, instead embracing the fundamental values of community and entertainment. In doing so, they offer an ironic perspective on the limitations of venture capital and insider-driven markets, along with their often superficial utility claims.

“In the short term, the market is a voting machine, but in the long term, it is a weighing machine.” — Benjamin Graham

Market events and investor sentiment drive short-term price fluctuations, but over time, assets typically revert to their true fundamental value. This principle is not unique to stocks – it applies to all assets, including physical assets, tokens, and meme coins.

Source: memecoinrace.xyz

Yes, compared to other assets, meme coins have greater volatility and react more strongly to market events. However, their success or failure cannot be explained solely by short-term trading and speculation. Among thousands of meme coins, only a few have successfully established lasting communities and maintained their value. The rest usually disappear shortly after the initial hype fades.

What causes this difference? The key is to understand that meme coins are not just speculative tools - they are a tokenized expression of community and cultural value. To better understand this, let’s look at three key factors that affect the value of meme coins, or more broadly, the meme value of tokens:

1. Background and Narrative

The powerful origin story and captivating narrative are key elements driving the initial success of memecoins. Like genes, memes spread through replication and evolution — but among the countless memes that have emerged, only those with truly strong narratives can gain influence and infectiousness.

The most successful memecoins have an extraordinary ability to read the market and mine things that attract people’s attention. PEPE was launched during the dark times of the cryptocurrency market in early 2023, bringing much-needed humor and relaxation, helping to change market sentiment and triggering a broader memecoin revival. After the collapse of FTX, BONK became a beacon of hope in the Solana ecosystem, embodying resistance to centralized power and community resilience. Recently, GOAT carved out its unique position by building a narrative around an AI-driven memecoin supported by Marc Andreessen.

What sets these successful memecoins apart is not only their entertainment value but also their ability to craft narratives that resonate with market sentiment and capture the public’s imagination through engaging storytelling.

Influential figures often play a key role in shaping the story and success of memecoins. Take DOGE with Elon Musk as an example, WIF with Ansem, or SPX with Murad. These key individuals are not just advocates; they transform into pillars of the community, supporting both the growth of the token and shaping its fundamental vision and values.

However, even the most compelling stories and the strongest leadership cannot guarantee lasting success. Take a look at the memecoin supercycle at the beginning of 2024—despite the initial excitement, the vast majority of issuances quickly became irrelevant. While the initial hype and FOMO might temporarily drive up prices, what follows is often predictable: once the momentum stalls, it turns into a desperate race to exit, with holders scrambling to sell before others, usually ending in the token’s value plummeting to zero. This boom-and-bust cycle has become a very common pattern in the memecoin space.

2. Community and Brand

In “Sapiens: A Brief History of Humankind,” Yuval Noah Harari points out a decisive characteristic of humanity: our ability to believe in fictional things. As more and more people believe in these fictional things, they become stronger and more real. Memes and communities operate in a similar way. They spread through the most viral forms of ideas (fun and culture), and as more people engage with them, they create powerful network effects and genuine cultural value.

Source: Milady Maker

In order to transform the initial hype and capital of memecoins into real success—sustainable value—it must build a strong community and brand foundation. Tokens like Bonk and WIF, as well as NFTs like Pudgy Penguins, CryptoPunk, and Milady, have evolved from simple memes into cultural symbols and well-known brands. Just as luxury and fashion brands represent certain lifestyles and values, these digital assets confer a unique identity and sense of belonging to their holders. When people hold these tokens and engage with their communities, they are not just speculating—they are participating in a new form of cultural consumption.

Compared to traditional brands or cultural groups, the uniqueness of the crypto community lies in how they combine cultural values with economic incentives. Take Degen as an example—it directly rewards content creation and social participation in the early Farcaster community. Participants are not just consumers; they are active value creators. This creates a positive feedback loop, where earlier and more active participation leads to greater rewards, encouraging early adoption and long-term community loyalty.

3. Organic Growth and Equity

Source: Guided by principles of trust and neutrality

Decentralization is not only crucial for blockchain networks but also a fundamental requirement for memecoins to build organic communities. This aligns with what Vitalik Buterin said about “trustworthy neutrality.” People are highly sensitive to discriminatory conditions or benefits that favor specific groups or individuals. Take Vitalik as an example: when social media platforms censor certain political ideologies or content, people feel angry, but when food delivery apps filter out lower-rated restaurants, they do not complain.

As mentioned earlier, the true value of memecoins depends on how many people resonate with their meme culture and community and wish to participate. Therefore, organic growth and fairness are not only ethical requirements but also practical necessities. How tokens are issued and distributed fairly and transparently becomes a key criterion for gaining people’s trust and motivating them to participate.

This is especially important for memecoins that are crucial for community participation. The success of token issuance platforms like Pump.fun lies not only in lowering the threshold for token issuance but also in responding to the market’s demand for fairness and transparency in early token investments.

Source: X(@MustStopMurad)

The demand for fairness and organic growth can be measured by quantitative indicators of the health of the token community. Murad emphasizes the community aspect of memecoins, highlighting metrics such as the median holder rank and HHI (Herfindahl-Hirschman Index) to assess the fair distribution of tokens and the loyalty of holders. The HHI was originally designed to measure the degree of market monopoly and is used to determine the concentration among token holders.

Summary

Those who remain skeptical of Web3 and cryptocurrencies may view blockchain and tokens as vehicles for gambling and speculation. However, beneath this surface lies an ideology aimed at establishing a decentralized, better financial system and a new structure for the internet. Regardless of the goodwill behind it, speculative demand has undoubtedly become a powerful catalyst for the birth and development of this industry. After countless iterations, we have reached a stage where: predictive markets can replace traditional media, stablecoins are gaining attention as the next-generation payment network, and blockchain applications are becoming accessible to everyone.

Memecoins have a deeper meaning beneath their seemingly worthless and unhealthy facade of gambling and speculation – they represent a fusion of tokens, communities, and culture. Memecoins embody the purest form of the decentralized and fair ideals of the crypto ecosystem. They indicate that sustainable value can be created solely through community engagement and transparent operations, without the need for complex technology or financial products. This suggests that beyond mere speculative frenzy, there are more possibilities for blockchain technology to realize new forms of social networks and services.

More memecoins will continue to emerge and disappear. Through these cycles of innovation and failure, we gradually discover the reasons behind the flourishing of the digital community and how token economics align better with human behavior and social dynamics. Although this ongoing evolution is volatile, it is steadily guiding us towards more complex and sustainable community-driven value creation models in the digital age.