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Crypto Card Usage Surges 500% to $600 Million per Month, Visa Dominates 90% Market Share
Crypto card usage volume has surged 500% since September 2024, reaching around US$600 million per month. Visa
V
processes 90% of these on-chain transactions.
This data indicates a sharp shift in how stablecoins reach consumers, from merely as wallet balances to everyday payment tools. Card programs linked to stablecoins are now among the fastest-growing businesses on public blockchains.
Visa Becomes the Mainstay for Stablecoin Card Growth
Visa builds its dominance through partnerships with native crypto infrastructure providers, reducing reliance on traditional bank sponsors.
This strategy is similar to the launch of its own stablecoin Bridge card, which will be expanded to various new regions by 2026.
On the other hand, partner programs like Wirex channel stablecoin payments to billions of cards via Visa Direct. In March, Visa processed about 97% of crypto card volume.
Jupiter and Distribution Strategy
Newcomers are also expanding the cashback model. One example is Jupiter’s Visa card based on Solana. This product offers cashback of 4% to 10% depending on tier, and recorded a 660% monthly volume growth in April. The rewards are given in stablecoin, not airline points.
Tron founder Justin Sun considers this trend as the next phase of stablecoin distribution. His comments refer to previous stablecoin policy remarks.
“Crypto cards are not just a trend. They are the next evolution of distribution. Stablecoins have advanced from wallets to daily spending globally. The next phase is seamless access. Digital assets are directly integrated with how people pay, anywhere,” Justin Sun explained.
On the other hand, industry commentator Marty Party predicts that Visa stablecoin cards available on Apple Pay and Android Tap will attract 10 million users. He believes this will happen before businesses adopt native stablecoin settlement.
The figures above show that stablecoins are competing to fill consumer wallets, not just competing over on-chain liquidity.
Whether rival networks can match Visa’s reach may determine if the surge in debit card usage can become a primary gateway into crypto.