All CEXs are competing in two tracks: TradFi and U Card.


As far as I know, the U Card business is basically running at a loss, but exchanges still have to do it. The goal is to compete in the existing market—if a competitor does it, you have to do it too, with crazy cashback / zero trading fees / new user referral incentives.
There are already more than a dozen U Card options on the market now. I really don’t know how to choose—it’s dizzying.
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