"Reddit's Q2 Surpasses Expectations, AI Drives Sharp Increase in Ad Revenue—What Opportunities Are Hidden Behind?" Recently, Reddit released its Q2 2026 earnings forecast, which is eye-catching: revenue is expected to reach $715 million to $725 million, higher than market expectations; adjusted EBITDA is projected between $285 million and $295 million, also exceeding analyst forecasts. Even more exciting, the number of active advertisers increased by 75% year-over-year, revenue grew by 69% year-over-year to $663 million, surpassing market expectations. Daily active unique visitors increased by 17%, reaching 126.8 million, and global average revenue per user (ARPU) also grew by 44%. Notably, Reddit is leveraging AI tools to improve ad delivery efficiency, including a custom AI ad copy generator for Reddit. Conversion-focused ad revenue now accounts for over 60% of total ad revenue, indicating that ad precision and effectiveness are continuously improving.