Sam's Club requires queuing at checkout, while Hema lets you scan and go. But Sam's Club steaks have neat cuts, while Hema's salmon has more scraps at the edges.

Both charge 260 in membership fees, but Sam's Club gives you parking spots and free samples, while Hema gives you app push notifications and discount coupons.
The former is like a wholesale warehouse, the latter is like a delivery platform with a warehouse. Going to Sam's Club is planned stock-up shopping, while going to Hema is spontaneous or when you're too lazy to cook.
Middle-class drivers and white-collar cyclists already have two different consumption patterns.