Alt.town: Exploring the Value of Virtual Idols on a Web3 Platform

Background of Alt.town’s Emergence

Source: https://www.alt.town/

In the Web 2.0 era, platforms like YouTube and Instagram dominated as key venues for creators, but most earnings were subject to platform commissions, which often limited individual creators’ ability to fully capture their value. As the market shifts into the Web3 era, Alt.town aims to disrupt this established model.

Platform for Value Creation and Positioning

Alt.town serves as a platform for value creation for virtual idols, allowing virtual YouTubers, idols, and influencers to turn their online influence into tokenized digital assets. With blockchain transactions, fans can purchase and hold the value of idols. They can also trade this value, creating a new fan economy.

DNA and TOWN Token Structure

The platform’s core token ecosystem is comprised of DNA, KEY, and TOWN:

• DNA functions as a digital representation of a virtual idol’s value. Each virtual idol issues their own DNA, which users can trade on Alt.town’s Town marketplace.
• KEY is the platform’s transactional currency, facilitating DNA purchases, service fees, and other platform activities.
• TOWN is the governance token, granting holders the right to vote on governance matters, submit proposals, and participate in significant platform decisions.

Community and Governance Structure

This model lets fans actively participate instead of just consuming content. Community members can influence the ecosystem’s trajectory via governance votes, including token release schedules, event rewards, and strategic partnerships. Alt.town integrates community and feed tools, enabling direct and transparent engagement between virtual idols and their fans. DNA holders receive access to exclusive communities and can participate in governance votes, events, and interactive activities. This further strengthens fan loyalty.

Outlook for Alt.town’s Future

The virtual idol sector is expanding at a rapid pace. Analysts forecast that global market capitalization for virtual idols will surpass $500 billion by 2030. Alt.town is well positioned to capitalize on this trend by digitizing and tokenizing the value of virtual idols on the blockchain. This unlocks new opportunities for both fans and creators. For investors, Alt.town’s key advantage lies in its robust tokenomics model and its fusion of Web3 governance with fan-driven economics. However, because the influence of virtual idols can be volatile, investors should remain mindful of associated risks before participating.

Gate will launch Alt.town (TOWN) spot trading and host CandyDrop Airdrop Event #72 on August 26, 2025 at 17:00 (UTC+8).