The People's Bank of China and seven other departments issued the "Measures for the Administration of Online Marketing of Financial Products," which stipulate that no organization or individual shall provide online marketing services or facilitation for illegal financial activities, including but not limited to illegal fundraising, illegal securities and futures activities, illegal deposit-taking, illegal lending, virtual currency issuance and trading, illegal foreign exchange margin trading, and foreign institutions providing financial product services to domestic residents without permission.

Financial institutions shall not conduct online marketing targeting unspecified audiences for private placement products or over-the-counter derivatives, nor shall they conduct online marketing of private placement products or over-the-counter derivatives through third-party internet platforms.