The People's Bank of China and seven other departments: Prohibit providing online marketing services or facilitation for the issuance and trading of virtual currencies

BlockBeats News, April 24 — The People’s Bank of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the National Intellectual Property Administration, the Cyberspace Administration of China, and the State Administration of Foreign Exchange jointly issued the “Measures for the Administration of Online Marketing of Financial Products,” which will take effect from September 30, 2026. The purpose is to regulate online marketing activities for financial products, safeguard the legitimate rights and interests of financial consumers and investors, and promote the healthy and orderly development of internet financial services.

It is pointed out that no organization or individual shall provide online marketing services or facilitation for illegal financial activities. Illegal financial activities refer to behaviors that, without the approval of financial regulatory authorities or in violation of national financial management regulations, substantially engage in currency, payment, deposit-taking, lending, insurance, securities, funds, futures, foreign exchange, and other business activities, including but not limited to illegal fundraising, illegal securities and futures activities, illegal deposit-taking, illegal lending, virtual currency issuance and trading, illegal foreign exchange margin trading, and foreign institutions providing financial product services to domestic residents without permission.