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The People's Bank of China and seven other departments: Ban providing online marketing services for the issuance and trading of virtual currencies
ChainCatcher News, the People’s Bank of China and seven other departments jointly issued the “Measures for the Administration of Online Marketing of Financial Products,” which will come into effect from September 30, 2026, systematically regulating online marketing activities for financial products. The measures clarify that only approved financial institutions and their proprietary platforms and entrusted third-party internet platforms can carry out online marketing of financial products, and it is prohibited to provide online marketing services for illegal fundraising, virtual currency issuance and trading, illegal foreign exchange margin trading, and other illegal financial activities.
The measures specify detailed requirements for the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark terminology, cooperation models, data and personal information protection, and clearly define the regulatory division of responsibilities and penalties among financial regulatory authorities, cyberspace administration, telecommunications, and market supervision departments.