I was following along, and World ID just released a very significant update. We're talking about a massive integration that includes support for Tinder, Zoom, and other platforms — it's like the biggest update they've ever made.

The number is impressive: 18 million users already verified by Orb spread across more than 160 countries. But what really catches the eye is the kind of practical utility they're bringing now.

Let's start with Tinder. The support offers an "authentication badge" for users — basically a symbol that confirms you're a real person. It makes a lot of sense in a dating app where fake profiles are a constant problem. On Zoom, they've implemented a deepfake countermeasure that verifies whether the call participants are truly human. They also launched the Concert Kit for events — a tool that authenticates tickets and blocks fraudulent reselling.

What caught my attention is the technical approach behind this. It's not just "verify once and you're done." They've introduced this concept of "Human Continuity" — basically meaning continuously verifying that the same real person is behind multiple interactions, not just checking devices or isolated accounts. It involves multi-key management, secure rotation, account recovery.

World ID also released a standalone app in beta version and opened the SDK. This allows third parties to build their own authentication systems on top of the platform. Reddit is already exploring it to identify bots, Razer and Mythical Games are already using it in games.

In terms of business model, they charge applications that connect (based on active users), while users continue to use it for free. Fees can be paid via on-chain wallets or third-party services, with support for automatic allocation at the protocol level.

It's a well-thought-out evolution. The more serious applications adopt this kind of verification, the more Tinder support and these integrations will create an authenticity standard in Web3 that has been missing.