Coinbase Launches Agentic.market to Let AI Agents Discover and Pay for Online Services

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• Coinbase has launched Agentic.market, a new marketplace for services built on its x402 AI payments protocol.

• The platform is designed to help AI agents and humans discover, compare and pay for online services without relying on API keys.

Coinbase is trying to make the internet a little more usable for AI agents, and a little less dependent on old software plumbing.

The company has launched Agentic.market, a new marketplace built around its x402 payments protocol, with the idea of giving both humans and autonomous agents access to online services that can be discovered, evaluated and paid for more easily.

The broader ambition is fairly clear. Coinbase does not just want AI agents to transact on the internet. It wants them to do so in a way that feels native rather than improvised.

Coinbase turns x402 into a storefront for agent commerce

Nick Prince, a Coinbase product lead, said in a video posted on X that the goal behind Agentic.market was to give humans and their agents access to thousands of services with no API keys required. In a separate post, he described the platform as a storefront for discovering, comparing and using x402-enabled services.

That matters because AI agent activity has been growing faster than the infrastructure around it. Prince said hundreds of thousands of AI agents have already transacted hundreds of millions in volume, but that users still mostly rely on fragmented sources and word of mouth to find compatible services.

Agentic.market is supposed to solve that discovery problem. Coinbase says the platform includes access to a range of apps and websites that agents can use, including CoinGecko, Google Flights and X.

The platform is built for both humans and autonomous agents

Coinbase is also designing the product in two layers. There is a web interface for human users to browse and evaluate services, and a programmatic layer that lets AI agents search, filter and integrate services autonomously at runtime, without a human in the loop.

Prince said the platform gives agents both “skills,” meaning code that teaches them how to use a service, and a wallet that allows them to buy and sell services.

That is a notable shift. x402, which Coinbase launched in May 2025, was initially framed as a payments protocol for AI agents using stablecoins. Agentic.market turns that into something more structured: not just a payment rail, but a marketplace layer where agent commerce can actually find its counterparties.